AGENDA  DETAILS & SPEAKER PROFILES

Building Profits with Skincare & Leadership

In this companion track to the Manager’s session “Leading Esthetics”, franchisees will review where their location(s) rank compared to the network, the top 100 franchised locations in skin care, and the concept of 25% by 2025. They will deep dive how they can get to these ratings, what it means in terms of their profitability and how they can invest and optimize their skincare in 2025. Finally, franchisees will be armed with an action plan to help assist their managers who are learning how to drive skincare in their locations.

Facilitators: Bryan Inman, Danielle Badger

Member Retention & Leading Through Change:
Round Table Discussions

Back by popular demand, the franchisee roundtable will return as a 1-hour session. The topics prompted for franchisees will include Member Retention and Leading Through Change. This session is an opportunity for franchisees to connect and discuss pressing items and gain best practices from one another. Prior to the session, franchisees should review the prompt questions and bring best practices to share with fellow franchisees to maximize the time together.

Facilitators: Dan Leiberman, Caitlyn Thompson

Igniting Service Provider Enhancement Engagement: The Body Care Edition

Based on franchisee Jill Lopez’s franchise training on recommending body care enhancements, this session will provide managers with a recommended path in changing the mindset of body care enhancements with service providers. This session will be paired with a Service Provider MEU course, focused on a deeper understanding of body care enhancements. This session will share recommendations and best practices designed to set managers up for success in driving body care enhancements thought rollout steps, try it on for size verbiage and more. This session’s prework is crucial to maximize the 1-hour session.

Facilitators: Ellie Kram, Liz Bryan

Leading Esthetics

Through various case studies focusing in on franchised locations performing at different levels, this session will take a deep dive into how to identify skincare gaps and opportunities in franchised locations. Managers will be asked to review a case study that is closest to their franchised location performance. Through the Esthetician lifecycle elements that can impact performance, managers will walk away with best practices, action plans and goals to approach skincare in a different mindset with their franchisee. This 1-hour session has required prework that is crucial for the case studies.

Facilitators: Jessica Pinto, Rogella Jaoude, Holly Dausman

A Day in the Life: Tactics for New Managers

This workshop is designed for newer managers to a Massage Envy franchise location; those who have not attended this session and have been with the brand less than one year. With a focus on Leadership Routines, this session will share recommendations and best practices for managers to consider with their franchisee through a mock ‘Day in the Life’, by deep diving into goal setting strategies which includes reports, metrics, best practices, and bench marking. In this 4-hour training, they will gain a new understanding for critical reports and how to use the AMPP tool to suggest and set goals. Lastly, this session will review and make suggestions regarding prioritization of the ongoing tasks, such as inventory management, promotional readiness and other high focus topics happening within locations. To maximize the impact of this session, prework should be completed prior to attending.

Facilitators: Katie Lorenz, Brittany Beasley, Danielle Younk

Advanced Manager's Journey to Excellence

with Mike Oster

Mike Oster, a multi-unit franchisee with two Massage Envy locations, professional speaker, trainer and leadership consultant, and a retired Brigadier General with over 36 years of military experience, will host experienced managers in a 4-hour training and development session. This training will dive into personal accountability, showing up as your best self every day, and how that translates to leading your team with purpose.

This session is based on Mike’s highly rated 12-week training “Journey in Excellence” and his book “It Starts with Attitude”. If you are looking achieve peak performance, both personally and professionally, create mindset shifts that inspire and increase your influence and effectiveness, and start to live in a place where ‘Excellence Becomes Your Average’ you will absolutely want to attend this session!!

PCA Skin
United Together in Skincare Excellence

9:00a - 10:00a

Learn more about the enhanced resources PCA Skin has to offer to fuel your skincare growth in 2025.

360 degree, whole clinic support approach

• Supporting Franchisee – Onboarding education, events & marketing resources, new field support model
• Supporting Esthetician – Education, events, rewards, in person trainings
• Supporting the Customer Experience – Result driven treatments, simplified messaging
• Franchisee Testimonials – testimonials from FZs who are maximizing all of the above

Facilitators: 
Lindsay Morales, Director of Corporate Accounts
Doreen King, Regional Manager

Marini SkinSolutions
How  to Make Moments That Matter & Lead Your Team to Success

10:15a - 11:15a

Learn how to make moments that matter with your team that will lead to success in 2025. The JMSR team will break down the moments that matter the most and how they can partner with you in these moments.

Moments / Topics/ Approaches that correlate to the below buckets. Our version will be:

• Onboarding: How we support and the key "moments" that will lead to success and retention
• Feedback/Coaching to growth: How we can support with daily sales & promotions with coaching and setting
• Professional Development: What is this and what do we offer and what happens when their team engages
• Review & Goals: How to set targets and goals for growth in skin care

Facitiators:
John Connors, Chief Executive Officer
Robin Cobb, Vice President Corporate Strategy & National Accounts