Agenda

Demystifying AI: A Presentation Crafted by AI, for Credit Union Professionals

This unique session, created by AI itself to showcase its capabilities, promises to unveil the fundamentals of AI in a way that's easy to understand.

The presentation will delve into the history of AI, tracing its path from its early roots to the applications that impact our lives today. It will then shift gears to explore how credit unions can leverage the power of AI to enhance member services and streamline operations. But that's not all! The session will also unlock the potential benefits of AI, detailing how it can give credit unions a competitive edge through fraud detection and personalized recommendations. Looking ahead, the presentation will explore emerging trends in AI and how this technology will continue to reshape the financial landscape.

By the end of this session, you'll leave equipped with a foundational understanding of AI and its potential to transform your credit union. And don't worry, if AI seems a bit too futuristic, a human expert will be on hand to guide the discussion and answer any questions you may have.

Beyond Accuracy: Explainable AI and Building Trust in AI Systems

Rae Hoskins, Technology Operations Manager, CU Next Gen

This session will focuses on a growing area of AI research that tackles the "black box" problem and ensures AI decisions are understandable.

AI is amazing at getting things right, but sometimes it's like a magic trick - we see the results, but not how it works. This talk dives into a new area of AI research called Explainable AI. It's all about figuring out how to make AI decisions clear and understandable, so we can trust how AI comes to its conclusions.

Leveraging AI for Member-Centric Marketing: A Credit Union Advantage

Misty Waldrop, Marketing Manager, Growth by Design

In today's competitive financial landscape, credit unions need innovative strategies to stand out. This session explores how Artificial Intelligence (AI) can be harnessed to create personalized marketing that strengthens member relationships and drives growth. We'll delve into the power of AI to analyze member data and deliver targeted messaging, product recommendations, and financial guidance that resonates with each individual. Join this session to gain actionable insights on how AI can transform your credit union's marketing strategy, fostering member loyalty and achieving sustainable growth.

TBD

Next-Gen Engagement: AI Solutions for Superior Customer Service and Marketing

Sarah Maya, Founder, Paradigm Collective

Explore how AI-powered chatbots and personalized marketing can transform customer engagement in credit unions. Learn how to implement AI-driven customer service solutions for instant, 24/7 support and utilize AI to create tailored marketing campaigns that resonate with individual members. This session will cover practical strategies, examples, and the benefits of integrating AI into customer interaction touchpoints.

Creating Tailored Member Journeys Using AI-Powered Personalization

Gautam Ajjarapu, Founder & CEO, Glide

Explore how AI can analyze member behavior and financial patterns to identify opportunities for targeted campaigns, personalized journeys through deposit account and loan applications, and seamlessly protect your Credit Union against fraud!