About the Conference

Tipping The Scale In Your Favor

Now is the time for every solution provider to scale their managed services business to take on the challenges that lie ahead. As IT channel leaders navigate the current health crisis, the narrative has shifted from business growth to scaling managed services offerings by leveraging investments in marketing automation, platforms and tools. This enables cloud-powered tech providers to reach a wider customer base. MSPs must now refine their growth strategies by focusing on increasing efficiency to bring in new revenue, while maximizing their profits so that they can be invested back into the business. The result: an organization that is now more valuable than ever and battle tested from this year’s COVID-19 outbreak. The keys to business ascension are concentrating on software-as-a-service and recurring revenue, as well as carefully managing professional services. Leaders of MSPs can tip the scales in their favor by developing a sound strategy for the future.



Interested in Attending



Elite attendees have access to educational sessions, exhibits, peer networking, vendor meetings, and more. Elite attendees are entitled to complimentary travel, accommodations and meals.


General attendees have access to educational sessions, exhibits, peer networking, vendor meetings, and more.

Interested in Joining Us?


Be A Speaker

The Channel Company is always interested in learning about prospective speakers who can educate and empower our event attendees on a wide range of topics. If you would like to be considered, please click and fill out the form, telling us a little about yourself and what you would like to present.

Be A Sponsor

The Channel Company events offer a variety of pre-packaged, à la carte and custom sponsorships to meet any goal and budget. For detailed information, please click and fill out the form. We will be in touch ASAP.

What Our Attendees Say




Getting a chance to meet with the vendors and the MSPs in the channel and to see where the future direction of technology is expected to head and effect on the channel is extremely useful to avoid being left behind as the industry undergoes the various disruptive transformations that are sure to continue. NexGen is a great opportunity to enable the MSP to get out of their bubble to gain perspective and prepare their organization for the edge they will need to succeed in the future..”
 – Chris Leiker, More Power Technology Group


I only meet with vendors during The Channel Company events. The consolidation of resources combined with peer feedback allows for an efficient and effective method to keep our toolkit current without a bleed on our time all year long. I would say nearly 100% of our partnerships originated at The Channel Company events..”
 – Keith Nelson, Vistem Solutions, Inc.

Venue Information

Hilton Anaheim
777 W Convention Way
Anaheim, California, 92802

Our fantastic location across the street from Anaheim Convention Center and just one mile from Disneyland® Resort, makes us the perfect choice when visiting sunny Orange County. Inside the hotel, visit the Disney® Desk, where cast members will offer expert advice, provide tickets and organize a shuttle service to the world-class attractions. Comfortable rooms and suites, fantastic dining and first-class facilities for business and recreation all combine to ensure you have an unforgettable stay in Anaheim, California.

Hotel Room Rate: $195.00
Hotel Rooming Link: Please Click Here

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