IFMA Marketing & Sales Conference 
Online Event
August 6-8, 2024

Evolution Defined: IFMA Marketing & Sales Conference 

Welcome to the Marketing & Sales Conference: Evolution Defined, the premier virtual event tailored for marketing and sales leaders in the dynamic food-away-from-home industry. Over three engaging days – or on-demand at your own pace – immerse yourself in a comprehensive program featuring nearly 30 insightful sessions designed to empower you with cutting-edge go-to-market strategies. 

Join a vibrant community of industry professionals and thought leaders as we navigate the complexities of the evolving market landscape. Our carefully curated sessions will provide the clarity and actionable insights you need to enhance your annual planning and drive success in your organization. 

With a corporate registration, your entire team and organization will be part of the conversation on the latest trends and innovations that are shaping the future of the food-away-from-home sector. Whether you're looking to refine your strategies, network with peers, or stay ahead of the competition, this conference is your ultimate destination for growth and inspiration. 

Don't miss out on this opportunity to define the evolution of your and your organization’s marketing and sales efforts. Register now for this 5th annual virtual event and take the first step toward transforming your approach and achieving your goals. 


Who Attends

  • Food-away-from-home business unit management and sales and marketing professionals, including those who focus on distribution, national/regional chains, foodservice management firms, and specific segments (e.g., K-12, C&U, B&I, Healthcare, etc.) 
  • HR professionals 
  • Quality assurance & data analysts 
  • Foodservice Operators, including national & regional chains, C-store foodservice, grocery perimeter, and on-site segments (e.g., K-12, C&U, B&I, Healthcare) 
  • Supply Chain partners, including broadline and specialty distributors 
  • Service Providers, including marketing & communications agencies, sales agencies, consultants, research companies, technology companies, and recruiting companies 

With a corporate registration, your entire team and organization gains access to all conference content – both live and on-demand – so team members can choose to engage in live Q&A or watch after the conference is over. There will be actionable information for everyone in our agenda – including the release of our 2025 industry and segment forecasts!  


What to Expect

Marketing and sales leaders from across the industry will share best practices on how they’re setting long- and short-term strategies as well as innovations in tactics – and what’s really working.  

  • Don’t guess at what consumers are looking for – hear the very latest data on consumer trends and behaviors.   

  • Marketing and go-to-market decisions shouldn’t feel like shots in the dark – get information and examples of what’s working today and expected to make a real bang tomorrow.  

  • Foodservice operators will share the inside track on current challenges and exactly what sort of support they need. Be a hero by meeting them precisely where they are – while increasing sales!  


Registration Cost

IFMA Members

Individual: $1,495, Corporate: $4,995

Note: An unlimited number of in-company attendees may join the conference through a corporate registration 


Individual: $1,795, Corporate: $6,995


Qualified Operators*: Complimentary

*IFMA reviews all operator registrations for approval to ensure that they adhere to standards established by the Board of Directors. IFMA reserves the right to request additional information and may decline any non-qualified operator ticket.


Cancellation/Transfer Policy

All registration fees are final and nonrefundable. 

Questions about payment or to pay via invoice: Contact