Agenda

Day 1: Wednesday, August 7

4:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register. 

Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.

 

To register, you will need to show your registration barcode. 

  1. Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
    1. Download the app from Google Play or the Apple Store prior to Convention.
    2. Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
    3. Navigate to the “My Profile” icon to bring up your barcode.
    4. Present this barcode at Registration to receive your credentials. One barcode per person.
  1. Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
  2. Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.

 

Additional registration details: 

  • Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
  • If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
  • A badge is required for admission into all events, including making purchases at the event.
  • Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.

4:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.

6:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Those with an “elite only” invite can enjoy an exclusive shopping experience at the USANA Store and mingle with USANA management. Doors are open from 6:00–8:00 p.m. on Wednesday, August 7. Sales teams will be given 2 tickets per distributorship to hand out to the applicable Associates invited to join the Elite Reception. Don’t miss the first chance to purchase the newest products at USANA!

Day 4: Thursday, August 8

7:30 am - 8:30 am [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join USANA Athlete Luis Javier for an intense and empowering Strength and HIIT Training session! This dynamic workout combines foundational strength exercises like squats, lunges, push-ups, and ab workouts with high-intensity interval training (HIIT) movements. Designed for all fitness levels, this class aims to build muscle, burn calories, and improve overall endurance. With Luis' expert guidance and motivating energy, you'll push your limits and achieve your fitness goals. Get ready to sweat, strengthen, and transform your body!

Luis Javier  Morales photo

Luis Javier Morales

USANA Athlete

8:00 am - 6:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register. 

Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.

 

To register, you will need to show your registration barcode. 

  1. Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
    1. Download the app from Google Play or the Apple Store prior to Convention.
    2. Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
    3. Navigate to the “My Profile” icon to bring up your barcode.
    4. Present this barcode at Registration to receive your credentials. One barcode per person.
  1. Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
  2. Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.

 

Additional registration details: 

  • Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
  • If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
  • A badge is required for admission into all events, including making purchases at the event.
  • Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.

8:00 am - 6:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.

10:00 am - 12:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Viva Las Vegas for the 2024 USANA Live Americas and Europe Convention! This morning, we kick things off silver style, by celebrating our new Silver Directors along with some classic Vegas entertainment.

Power your belief with the high-octane “Why USANA” stories from fellow Associates Elisa Graci (Canada) and Michael Callejas (United States.) Take a deep dive into the USANA Opportunity and why the vision is now clearer than ever.

In this action-packed opening session, CEO & President, Jim Brown delivers a compelling message focused on our commitment to you and your future with USANA.

Hear why Canadian champion beach volleyball player, Sam Pedlow, trusts his nutrition to USANA as he shares his spell-binding story – serving up the bumps and spikes of a professional athlete and how it relates to the path of an entrepreneur.

Science also takes center stage, shining a spotlight on USANA’s key differentiators and the innovative foundation of science that sets us apart. Dr. Rob Sinnott shares his product vision for the future, followed by a spectacular science showcase of Associates who are also medical and scientific professionals. Find out why they trust USANA at the cellular level.

Capping off the session, not one, but TWO product launches sure to delight. We’re unveiling the next generation in Celavive skincare and delivering on the Active Nutrition product you’ve been asking for.

Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Dr. Hania  González photo

Dr. Hania González

Emerald Director

Dr. Jennifer Lee photo

Dr. Jennifer Lee

Board-Certified Dermatologist

Michael Callejas photo

Michael Callejas

Executive 3-Star Diamond Director, United States

Ashley  Caldwell photo

Ashley Caldwell

Freestyle Skier, United States

Katie Burton photo

Katie Burton

Director Product Development

Shelli Baxter photo

Shelli Baxter

Executive Director, Foods

Jessica  Arias photo

Jessica Arias

Executive Director of Marketing and Product Portfolio

Elisa Graci photo

Elisa Graci

Diamond Director, Canada

Sam Pedlow photo

Sam Pedlow

Beach Volleyball Player, Canada

Ashley  Collins photo

Ashley Collins

Executive Vice President of Marketing

David Mulham photo

David Mulham

Chief Sales Officer

Dr. Rob Sinnott photo

Dr. Rob Sinnott

Chief Scientific Officer

Jim Brown photo

Jim Brown

President and Chief Executive Officer

Tracie Kenzora photo

Tracie Kenzora

Regional General Manager of Canada and Europe

Karem   Sanchez photo

Karem Sanchez

Regional General Manager of Mexico & Colombia

Stephen Jones photo

Stephen Jones

General Manager of United States

Lucy Chen photo

Lucy Chen

4-Star Diamond Director, United States

Natalie Dion photo

Natalie Dion

Diamond Director, Canada

Jeannie  Price photo

Jeannie Price

Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand

Dr. Zhou  Bo photo

Dr. Zhou Bo

Silver Director, United States

Shuo Yang photo

Shuo Yang

Ruby Director, United States

Lora Ulrich photo

Lora Ulrich

Gold Director, United States

Dr. Theresa   photo

Dr. Theresa

Director, United States

Dr. Gabriela Sáez photo

Dr. Gabriela Sáez

Executive Ruby Director, Mexico

Shan Shan Yu photo

Shan Shan Yu

4-Star Diamond Director, Canada

Dr. Ling Zhang photo

Dr. Ling Zhang

Silver Director, Canada

12:30 pm - 5:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Explore USANA's innovative products, programs, and future initiatives at our engaging exhibits. Meet USANA's dedicated staff, participate in focus groups, and enter to win exciting prizes. Discover the latest in health and wellness at our booths, including Sanoviv, Ethics & Education, Digital Experience, and the USANA Foundation–just to name a few.

12:30 pm - 5:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.

Important Store Information:

  • Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
  • Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
  • Associates may purchase products, not including logo gear or books, for personal use only.
  • There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
  • All Associates may purchase an unlimited number of products, logo gear, or books.
  • Associates are responsible for any shipping and customs charges if they ship their products home.
  • If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.

1:00 pm - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join us for special book signings and photo opportunities throughout the Convention. Books will be available for purchase at the store, and all signings are on a first-come, first-served basis. Don’t worry about bringing your camera—a professional photographer will be there, and your pictures will be available on SmugMug within 24 hours of the photo being taken. They will be uploaded here.

2:00 pm - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join us for special book signings and photo opportunities throughout the Convention. Books will be available for purchase at the store, and all signings are on a first-come, first-served basis. Don’t worry about bringing your camera—a professional photographer will be there, and your pictures will be available on SmugMug within 24 hours of the photo being taken. They will be uploaded here.
Dr. Jennifer Lee photo

Dr. Jennifer Lee

Board-Certified Dermatologist

2:00 pm - 4:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

By invitation only for Golds and above.

In this leadership meeting, we'll address the challenges of running a business while celebrating the joy of entrepreneurship. Recall why you started your USANA journey and the conviction behind your choice. Value the control over your time and the responsibility for your success.

Good leaders are key to success. They must engage, teach, coach, and hold their teams accountable. Effective leadership fosters effective teams and future leaders. Running a USANA business requires work, but it’s work filled with joy, purpose, and satisfaction.

Our keynote speaker, Jon Law, will discuss enhancing emotional impact and developing leadership skills. Additionally, an Associate leaders will share insights on Leading for Growth, setting intentions, and creating team synergy.

Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Jon  Law photo

Jon Law

Author and Business Consultant

Brent  Neidig photo

Brent Neidig

Chief Commercial Officer

David Mulham photo

David Mulham

Chief Sales Officer

Jim Brown photo

Jim Brown

President and Chief Executive Officer

Jeannie  Price photo

Jeannie Price

Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand

3:00 pm - 4:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join us for special book signings and photo opportunities throughout the Convention. Books will be available for purchase at the store, and all signings are on a first-come, first-served basis. Don’t worry about bringing your camera—a professional photographer will be there, and your pictures will be available on SmugMug within 24 hours of the photo being taken. They will be uploaded here.

 

Please note: Purchasing a book at Convention does not guarantee a signature from the author.

Kevin  Guest photo

Kevin Guest

Executive Chairman of the Board

4:15 pm - 5:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Get ready for an exclusive market photo op with USANA President and CEO, Jim Brown and Executive Chairman of the Board, Kevin Guest! Join in as your market attendees connect and capture memories. Our professional photographer will be on hand to snap the group photo, available to download within 24 hours. Don't miss out on this unique opportunity. They will be uploaded here.

6:00 pm - 9:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Welcome to a star-studded night of old Hollywood glitz and glam! Award-winners and invited guests begin the evening at a red-carpet reception hobnobbing with the likes of Frank Sinatra and Marilyn Monroe. Followed by a delectable three-course meal and Rat Pack style entertainment in the Lily Ballroom. The reception and dinner are by invitation only.

At 7:25 p.m. the show opens to anyone who would like to celebrate their team as we announce the Americas and Europe’s 2024 Convention award winners and nominated award winners in the following categories: Rising Star and Rookie of the Year, Denis Waitley Leadership Award for Business Excellence, Retention Leader, Top Community Leader, USANA Foundation Ambassador Award, Chairman’s Club, Top Sales Leader, Dr. Wentz Vision Award, culminating with our Top Business Growth Award winners and recipient of the prestigious President’s Award.

Hosted and performed by an all-star cast including Elvis Presley, Liza Minelli, Dean Martin, Frank Sinatra and Marilyn Monroe. Plus, a chance to win prizes.

Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Brent  Neidig photo

Brent Neidig

Chief Commercial Officer

Kevin  Guest photo

Kevin Guest

Executive Chairman of the Board

Brian Paul photo

Brian Paul

President of the USANA Foundation

David Mulham photo

David Mulham

Chief Sales Officer

Jim Brown photo

Jim Brown

President and Chief Executive Officer

Tracie Kenzora photo

Tracie Kenzora

Regional General Manager of Canada and Europe

Karem   Sanchez photo

Karem Sanchez

Regional General Manager of Mexico & Colombia

Stephen Jones photo

Stephen Jones

General Manager of United States

Jeannie  Price photo

Jeannie Price

Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand

Day 16: Friday, August 9

9:00 am - 11:00 am [GMT-08:00] Pacific Time (US & Canada); Tijuana

Hosted by:  Cheryl Hedlund - Silver Director, United States

Take Your Business to the Next Level with Celavive + New Product

Get empowered and discover how you can elevate your business with our science-backed skincare line—Celavive. Gain insights from experts like board-certified dermatologist Dr. Jennifer Lee, industry professionals, and top Associates. They’ll focus on the importance of skincare for overall health, utilizing new products to achieve your sales goals, and acquiring new customers to expand your customer base and grow your community. Additionally, discover our new innovative serum that has the potential to transform not only your skin but also your business.

Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

The Attitude Advantage: Elevate Your Mindset

You have a strength that will never give up! Learn to unleash it as we talk about blending mindset and action to help you set clear goals, learn from failure, and stay adaptable, positive, and determined in a changing world.

Session presented in Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

Diversifying Your Audience: Strategies for New Consumer Segments

A new generation is on the rise, and new customer types are always coming your way. Tap into these new business segments using authenticity, social media, and inclusivity. See how these strategies and our Affiliate Program can help you create a cross-generational culture of community within USANA.

Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Roy Jackman photo

Roy Jackman

Director of Marketing

Crystal Crebs photo

Crystal Crebs

Emerald Director, United States

Angela Talero photo

Angela Talero

Emerald Director, United States

Joanne Wang photo

Joanne Wang

Gold Director, Canada

Daniela Flores photo

Daniela Flores

Ruby Director, Mexico

Shayna Dunford photo

Shayna Dunford

Executive Director of Skin and Personal Care

Dr. Jennifer Lee photo

Dr. Jennifer Lee

Board-Certified Dermatologist

Natalie Dion photo

Natalie Dion

Diamond Director, Canada

Jeannie  Price photo

Jeannie Price

Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand

9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.

Important Store Information:

  • Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
  • Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
  • Associates may purchase products, not including logo gear or books, for personal use only.
  • There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
  • All Associates may purchase an unlimited number of products, logo gear, or books.
  • Associates are responsible for any shipping and customs charges if they ship their products home.
  • If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.

9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Explore USANA's innovative products, programs, and future initiatives at our engaging exhibits. Meet USANA's dedicated staff, participate in focus groups, and enter to win exciting prizes. Discover the latest in health and wellness at our booths, including Sanoviv, Ethics & Education, Digital Experience, and the USANA Foundation–just to name a few.

9:00 am - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register. 

Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.

 

To register, you will need to show your registration barcode. 

  1. Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
    1. Download the app from Google Play or the Apple Store prior to Convention.
    2. Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
    3. Navigate to the “My Profile” icon to bring up your barcode.
    4. Present this barcode at Registration to receive your credentials. One barcode per person.
  1. Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
  2. Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.

 

Additional registration details: 

  • Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
  • If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
  • A badge is required for admission into all events, including making purchases at the event.
  • Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.

9:00 am - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.

12:00 pm - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Hosted by: Adrian Chan - 9-Star Diamond Director, Canada

Protein Power: Fueling Your Health Journey

For anyone, protein is an essential building block for good health. Discover how USANA has used a science-backed approach to create a new and innovative protein-centric product. We’ve invited a panel of Associates to discuss protein’s impact on overall health and provide insight on how you can incorporate this new product into your life.

Session presented in English and Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

Navigating Women’s Health: Let’s Talk About It!

Education is the best way to empower you! Through personal stories, resources and tips, and supportive conversations, our goal is to break down the stigma of women’s health topics like perimenopause and menopause. Come see how you can prepare for these stages of life and be an advocate for yourself and the women around you.

Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

Closing with Confidence

Closing sales is key to a successful business. Uncover the intricate psychology around selling products so you can fully embrace a sales-focused mindset. Bolster your sales strategy by building rapport with your customers and being persistent in how you follow up with them.

Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Katya Acuña photo

Katya Acuña

Gold Director, Canada

Nadine Drillen photo

Nadine Drillen

Gold Director, Canada

Sufi Chang photo

Sufi Chang

Executive Emerald Director, United States

Jared & Crystal Crebs photo

Jared & Crystal Crebs

Emerald Director, United States

Marie Mullen photo

Marie Mullen

Nutritionals Portfolio Director

Shelli Baxter photo

Shelli Baxter

Executive Director, Foods

Jessica  Arias photo

Jessica Arias

Executive Director of Marketing and Product Portfolio

Lora Ulrich photo

Lora Ulrich

Gold Director, United States

1:00 pm - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join us for special book signings and photo opportunities throughout the Convention. Books will be available for purchase at the store, and all signings are on a first-come, first-served basis. Don’t worry about bringing your camera—a professional photographer will be there, and your pictures will be available on SmugMug within 24 hours of the photo being taken. They will be uploaded here.

 

Please note: Purchasing a book at Convention does not guarantee a signature from the author.

Kevin  Guest photo

Kevin Guest

Executive Chairman of the Board

Jim Brown photo

Jim Brown

President and Chief Executive Officer

2:00 pm - 2:45 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Aloha! Qualifiers for this exclusive Hawaiian Luau Reception will be immersed in the vibrant culture of Hawaii.

What to Expect:

  • Lei Greeting: Receive a warm welcome with a beautiful flower lei upon arrival.
  • Tropical Drinks: Tropical, non-alcoholic beverages.
  • Interact with USANA Executives

How to Qualify: To join us at this unforgettable event, you must meet the following criteria:

  • Achieve 10,000 SVP with positive projected growth.
  • Adhere to the rules of the 2025 Lead & Grow incentive trip.
  • Ensure no more than 50% of your SVP comes from Preferred Customers (PCs).
  • Deadline to Qualify – July 27

All qualifiers will receive two tickets to the Hawaiian Luau Reception.

3:00 pm - 5:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Decode the secrets of success from industry titans like Lady Gaga, Bill Gates, Warren Buffet, Steven Spielberg and more with keynote speaker and #1 best-selling author of The Third Door, Alex Banayan!  Learn how to launch your business by finding and taking the third door.

This session is all about YOU and your opportunity.  We’re launching new tools to help you better build your USANA business. Fellow Associate Guillermo Chavez (Mexico) demonstrates how to make the compensation plan work for you. Plus, an Associate-based business building panel shares how to overcome fear of rejection and turn NO into YES!

Get ready to celebrate the Americas and Europe’s new Gold and Executive Gold Directors, plus the new Premier, Prestige and Pinnacle classes of the USANA League. And you won’t want to miss the show opening entertainment of world-class magician, Mark Bennick as he makes USANA’s Chief Commercial Officer appear out of thin air.  

Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Alex  Banayan photo

Alex Banayan

Bestselling Business Author & Leading High-Performance Expert.

Brent  Neidig photo

Brent Neidig

Chief Commercial Officer

David Mulham photo

David Mulham

Chief Sales Officer

Grace Niu &  Jason Wei photo

Grace Niu & Jason Wei

8-Star Diamond Directors, United States

Dawn Schultz photo

Dawn Schultz

Gold Director, United States

Bill Schultz photo

Bill Schultz

Gold Director, United States

Eduardo Sáenz photo

Eduardo Sáenz

Diamond Director, Mexico

Margherita  Sanita-Di France photo

Margherita Sanita-Di France

Ruby Director, Canada

Guillermo Chávez photo

Guillermo Chávez

Diamond Director, Mexico

Jeannie  Price photo

Jeannie Price

Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand

5:30 pm - 6:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join us for special book signings and photo opportunities throughout the Convention. Books will be available for purchase at the store, and all signings are on a first-come, first-served basis. Don’t worry about bringing your camera—a professional photographer will be there, and your pictures will be available on SmugMug within 24 hours of the photo being taken. They will be uploaded here.
Alex  Banayan photo

Alex Banayan

Bestselling Business Author & Leading High-Performance Expert.

5:30 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.

Important Store Information:

  • Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
  • Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
  • Associates may purchase products, not including logo gear or books, for personal use only.
  • There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
  • All Associates may purchase an unlimited number of products, logo gear, or books.
  • Associates are responsible for any shipping and customs charges if they ship their products home.
  • If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.

7:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join us for the Mexico Market Meeting, where we will unveil exclusive market news, discuss strategy, upcoming incentives, recognition, and a new, exciting product launch surprise. Get exclusive insights from top executives, network with fellow Associates, and stay informed on the latest trends and opportunities. Don’t miss this chance to drive your business forward in the Mexico market!

Karem   Sanchez photo

Karem Sanchez

Regional General Manager of Mexico & Colombia

Day 28: Saturday, August 10

9:00 am - 11:30 am [GMT-08:00] Pacific Time (US & Canada); Tijuana

Hosted by: Jade Zivko - Silver Director, United States

Empowering Your Teams: Personalized Learning for Onboarding & Beyond

Introducing USANA Grow—a new way to onboard your teams and beyond! Come see a live demo of these new digital features and tools, including a sneak peek at more to come. We’ll discuss how you can use USANA Grow to share and sell products, automate your business, and build your resources.

Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

A Vision for Your Business

Get your hands dirty as we dig into the USANA Compensation Plan. We’ll discuss it in simple, easy-to-understand ways so you’ll have a better knowledge of the plan’s structure, qualifications, rank advancements, and how to maximize income opportunities.

Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

Pitch Power: Elevate Your Persuasive Skills

Every business builder needs a perfect sales pitch. We’ll talk about the importance of listening and understanding as well as providing value-based responses to help you workshop a pitch that sets you up for success.

Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

Strategies for Effective Networking

Connecting with your team and customers is crucial to a successful business. Learn to leverage timeliness, personalization, genuine interest, and engagement to cultivate strong connections with those around you.

Session presented in Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Dean Chionis photo

Dean Chionis

2-Star Diamond Director, United States

Diana Pau González photo

Diana Pau González

Ruby Director, Mexico

Dr. Karen Wolfe photo

Dr. Karen Wolfe

Diamond Director, United States

Amie Ader photo

Amie Ader

Director of Education

Elisa Graci photo

Elisa Graci

Diamond Director, Canada

9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.

Important Store Information:

  • Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
  • Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
  • Associates may purchase products, not including logo gear or books, for personal use only.
  • There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
  • All Associates may purchase an unlimited number of products, logo gear, or books.
  • Associates are responsible for any shipping and customs charges if they ship their products home.
  • If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.

9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Explore USANA's innovative products, programs, and future initiatives at our engaging exhibits. Meet USANA's dedicated staff, participate in focus groups, and enter to win exciting prizes. Discover the latest in health and wellness at our booths, including Sanoviv, Ethics & Education, Digital Experience, and the USANA Foundation–just to name a few.

9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register. 

Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.

 

To register, you will need to show your registration barcode. 

  1. Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
    1. Download the app from Google Play or the Apple Store prior to Convention.
    2. Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
    3. Navigate to the “My Profile” icon to bring up your barcode.
    4. Present this barcode at Registration to receive your credentials. One barcode per person.
  1. Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
  2. Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.

 

Additional registration details: 

  • Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
  • If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
  • A badge is required for admission into all events, including making purchases at the event.
  • Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.

9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.

9:30 am - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

We are partnering with Children’s Hunger Fund (CHF) to pack 1,000 boxes of food, which will be delivered to communities across North America that CHF serves. These food packs are essential to the USANA Foundation’s mission, enabling us to start building relationships with communities worldwide. Through these efforts, we can establish long-lasting and sustainable food programs with our nonprofit partners and communities globally.

12:30 pm - 2:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Hosted by: Dafne Moreno - Bronze Director, Mexico

Thrive Through Adversity: Building a Resilient Mindset

Focus and learn how you can build a resilient mindset and attitude. You’ll be motivated to embrace challenges as opportunities for growth, excited to recommit to personal excellence, and understand the need to recognize and celebrate your progress.

Session presented in Mandarin. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

Discover the Micro & Macro of Foundational Health

We’re putting foundational health and USANA products under the microscope! USANA scientists will discuss the science behind protein, fiber, and other nutrients and how they affect your health. By the end, you’ll know how USANA products incorporate these key nutrients and you’ll be ready to share them with confidence and knowledge.

Session presented in English & Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

 

Turning Likes into Leads: Social Media Strategies for Sales Success

Learn key strategies to help you convert social media leads into real prospects and real sales. Get to know social media platform basics, learn how to create content, and understand the importance of engagement and community building.

Session presented in Italian. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

3:00 pm - 6:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Wrapping up this educational extravaganza is a closing session “swiftly tailored” to inspire you to take action. Shake It Off in Style with an uncanny Taylor Swift impersonator performing with USANA’s own Free Radicals.  

Consider the compelling tales and inspirational stories of some of your fellow Associates. Relate to their journeys—replete with roadblocks and resolutions—to decide what your next steps will be.

Executive Chairman, Kevin Guest recounts his adventures in Washington, D.C. to fight for the future of USANA and the entire Direct Selling Industry.

Become UNSTOPPABLE with keynote speaker, best-selling author, and USANA Foundation Board member Cynthia Kersey as she reveals The Generosity Effect. Discover the direct link between daily generosity and prosperity.  

Learn how to accelerate your achievement with great incentives. Hear from a group of Associates headed to Hawaii and how they qualified so you can join them there. Plus, where in the world are we going for the new growth trip 2025? Don’t miss the exciting announcement.  

There’s more to celebrate as we recognize our new 2024 AE Ruby Directors and Executive Star Diamond Directors.    

Bringing this session to an end is a business-boosting call to action from some of our top-performing market leaders.

Then get up and dance! We are closing out this 2024 Americas and Europe Convention in Las Vegas with a party headlined by USANA’s own Kevin Guest and the Free Radicals—featuring some of your fellow Associate rock stars. Let’s rock and roll all the way home.

Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.

Jessica Medina photo

Jessica Medina

Gold Director, United States

Martina  De Gennaro photo

Martina De Gennaro

Executive Gold Director, Italy

Weiyan Huang photo

Weiyan Huang

2-Star Diamond Director, Canada

Grace Lee photo

Grace Lee

Gold Director, United States

Joanie Turcotte photo

Joanie Turcotte

Gold Director, Canada

Shoren Jin photo

Shoren Jin

Ruby Director, Canada

Kevin  Guest photo

Kevin Guest

Executive Chairman of the Board

David Mulham photo

David Mulham

Chief Sales Officer

Tracie Kenzora photo

Tracie Kenzora

Regional General Manager of Canada and Europe

Karem   Sanchez photo

Karem Sanchez

Regional General Manager of Mexico & Colombia

Stephen Jones photo

Stephen Jones

General Manager of United States

Jeannie  Price photo

Jeannie Price

Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand

6:30 pm - 9:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join us for this dynamic post-Convention event, uniting Chinese USANA Associates from the U.S. and Canada. Strengthen connections with inspiring stories and executive speeches that reinforce USANA's mission and commitment. Gain strategic insights and actionable plans to achieve personal and professional dreams. Emphasizing health, beauty, financial wellness, and family bonds, this event inspires a vision of success and community excellence within USANA.

Day 37: Sunday, August 11

9:00 am - 12:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana

Join this engaging, hands-on workshop where top Associate leaders share their best business practices and successful strategies for thriving in the USANA Chinese market. Gain detailed insights into effective systems these leaders have implemented, including those that proved successful during the pandemic. Plus, learn practical steps for achieving success in this dynamic market.