Agenda
Day 1: Wednesday, August 7
4:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Registration
It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register.
Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.
To register, you will need to show your registration barcode.
- Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
- Download the app from Google Play or the Apple Store prior to Convention.
- Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
- Navigate to the “My Profile” icon to bring up your barcode.
- Present this barcode at Registration to receive your credentials. One barcode per person.
- Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
- Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.
Additional registration details:
- Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
- If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
- A badge is required for admission into all events, including making purchases at the event.
- Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.
4:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Information Booth / Customer Care
Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.
6:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Elite Reception – Invite Only
Those with an “elite only” invite can enjoy an exclusive shopping experience at the USANA Store and mingle with USANA management. Doors are open from 6:00–8:00 p.m. on Wednesday, August 7. Sales teams will be given 2 tickets per distributorship to hand out to the applicable Associates invited to join the Elite Reception. Don’t miss the first chance to purchase the newest products at USANA!
Day 4: Thursday, August 8
7:30 am - 8:30 am [GMT-08:00] Pacific Time (US & Canada); Tijuana
Strength and HIIT Training with USANA Athlete Luis Javier
Join USANA Athlete Luis Javier for an intense and empowering Strength and HIIT Training session! This dynamic workout combines foundational strength exercises like squats, lunges, push-ups, and ab workouts with high-intensity interval training (HIIT) movements. Designed for all fitness levels, this class aims to build muscle, burn calories, and improve overall endurance. With Luis' expert guidance and motivating energy, you'll push your limits and achieve your fitness goals. Get ready to sweat, strengthen, and transform your body!
Luis Javier Morales
USANA Athlete
8:00 am - 6:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Registration
It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register.
Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.
To register, you will need to show your registration barcode.
- Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
- Download the app from Google Play or the Apple Store prior to Convention.
- Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
- Navigate to the “My Profile” icon to bring up your barcode.
- Present this barcode at Registration to receive your credentials. One barcode per person.
- Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
- Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.
Additional registration details:
- Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
- If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
- A badge is required for admission into all events, including making purchases at the event.
- Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.
8:00 am - 6:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Information Booth / Customer Care
Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.
10:00 am - 12:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Opening General Session
Viva Las Vegas for the 2024 USANA Live Americas and Europe Convention! This morning, we kick things off silver style, by celebrating our new Silver Directors along with some classic Vegas entertainment.
Power your belief with the high-octane “Why USANA” stories from fellow Associates Elisa Graci (Canada) and Michael Callejas (United States.) Take a deep dive into the USANA Opportunity and why the vision is now clearer than ever.
In this action-packed opening session, CEO & President, Jim Brown delivers a compelling message focused on our commitment to you and your future with USANA.
Hear why Canadian champion beach volleyball player, Sam Pedlow, trusts his nutrition to USANA as he shares his spell-binding story – serving up the bumps and spikes of a professional athlete and how it relates to the path of an entrepreneur.
Science also takes center stage, shining a spotlight on USANA’s key differentiators and the innovative foundation of science that sets us apart. Dr. Rob Sinnott shares his product vision for the future, followed by a spectacular science showcase of Associates who are also medical and scientific professionals. Find out why they trust USANA at the cellular level.
Capping off the session, not one, but TWO product launches sure to delight. We’re unveiling the next generation in Celavive skincare and delivering on the Active Nutrition product you’ve been asking for.
Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Dr. Hania González
Emerald Director
Dr. Jennifer Lee
Board-Certified Dermatologist
Michael Callejas
Executive 3-Star Diamond Director, United States
Ashley Caldwell
Freestyle Skier, United States
Katie Burton
Director Product Development
Shelli Baxter
Executive Director, Foods
Jessica Arias
Executive Director of Marketing and Product Portfolio
Elisa Graci
Diamond Director, Canada
Sam Pedlow
Beach Volleyball Player, Canada
Ashley Collins
Executive Vice President of Marketing
David Mulham
Chief Sales Officer
Dr. Rob Sinnott
Chief Scientific Officer
Jim Brown
President and Chief Executive Officer
Tracie Kenzora
Regional General Manager of Canada and Europe
Karem Sanchez
Regional General Manager of Mexico & Colombia
Stephen Jones
General Manager of United States
Lucy Chen
4-Star Diamond Director, United States
Natalie Dion
Diamond Director, Canada
Jeannie Price
Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand
Dr. Zhou Bo
Silver Director, United States
Shuo Yang
Ruby Director, United States
Lora Ulrich
Gold Director, United States
Dr. Theresa
Director, United States
Dr. Gabriela Sáez
Executive Ruby Director, Mexico
Shan Shan Yu
4-Star Diamond Director, Canada
Dr. Ling Zhang
Silver Director, Canada
12:30 pm - 5:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Exhibit Booths
Explore USANA's innovative products, programs, and future initiatives at our engaging exhibits. Meet USANA's dedicated staff, participate in focus groups, and enter to win exciting prizes. Discover the latest in health and wellness at our booths, including Sanoviv, Ethics & Education, Digital Experience, and the USANA Foundation–just to name a few.
12:30 pm - 5:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Store
When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.
Important Store Information:
- Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
- Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
- Associates may purchase products, not including logo gear or books, for personal use only.
- There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
- All Associates may purchase an unlimited number of products, logo gear, or books.
- Associates are responsible for any shipping and customs charges if they ship their products home.
- If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.
1:00 pm - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Athletes - Photo Op
2:00 pm - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Dr. Jennifer Lee - Photo Op
Dr. Jennifer Lee
Board-Certified Dermatologist
2:00 pm - 4:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Leadership Meeting – Invite Only
By invitation only for Golds and above.
In this leadership meeting, we'll address the challenges of running a business while celebrating the joy of entrepreneurship. Recall why you started your USANA journey and the conviction behind your choice. Value the control over your time and the responsibility for your success.
Good leaders are key to success. They must engage, teach, coach, and hold their teams accountable. Effective leadership fosters effective teams and future leaders. Running a USANA business requires work, but it’s work filled with joy, purpose, and satisfaction.
Our keynote speaker, Jon Law, will discuss enhancing emotional impact and developing leadership skills. Additionally, an Associate leaders will share insights on Leading for Growth, setting intentions, and creating team synergy.
Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Jon Law
Author and Business Consultant
Brent Neidig
Chief Commercial Officer
David Mulham
Chief Sales Officer
Jim Brown
President and Chief Executive Officer
Jeannie Price
Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand
3:00 pm - 4:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Kevin Guest - Book Signing
Join us for special book signings and photo opportunities throughout the Convention. Books will be available for purchase at the store, and all signings are on a first-come, first-served basis. Don’t worry about bringing your camera—a professional photographer will be there, and your pictures will be available on SmugMug within 24 hours of the photo being taken. They will be uploaded here.
Please note: Purchasing a book at Convention does not guarantee a signature from the author.
Kevin Guest
Executive Chairman of the Board
4:15 pm - 5:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Market Photo Op
Get ready for an exclusive market photo op with USANA President and CEO, Jim Brown and Executive Chairman of the Board, Kevin Guest! Join in as your market attendees connect and capture memories. Our professional photographer will be on hand to snap the group photo, available to download within 24 hours. Don't miss out on this unique opportunity. They will be uploaded here.
6:00 pm - 9:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Recognition Gala
Welcome to a star-studded night of old Hollywood glitz and glam! Award-winners and invited guests begin the evening at a red-carpet reception hobnobbing with the likes of Frank Sinatra and Marilyn Monroe. Followed by a delectable three-course meal and Rat Pack style entertainment in the Lily Ballroom. The reception and dinner are by invitation only.
At 7:25 p.m. the show opens to anyone who would like to celebrate their team as we announce the Americas and Europe’s 2024 Convention award winners and nominated award winners in the following categories: Rising Star and Rookie of the Year, Denis Waitley Leadership Award for Business Excellence, Retention Leader, Top Community Leader, USANA Foundation Ambassador Award, Chairman’s Club, Top Sales Leader, Dr. Wentz Vision Award, culminating with our Top Business Growth Award winners and recipient of the prestigious President’s Award.
Hosted and performed by an all-star cast including Elvis Presley, Liza Minelli, Dean Martin, Frank Sinatra and Marilyn Monroe. Plus, a chance to win prizes.
Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Brent Neidig
Chief Commercial Officer
Kevin Guest
Executive Chairman of the Board
Brian Paul
President of the USANA Foundation
David Mulham
Chief Sales Officer
Jim Brown
President and Chief Executive Officer
Tracie Kenzora
Regional General Manager of Canada and Europe
Karem Sanchez
Regional General Manager of Mexico & Colombia
Stephen Jones
General Manager of United States
Jeannie Price
Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand
Day 16: Friday, August 9
9:00 am - 11:00 am [GMT-08:00] Pacific Time (US & Canada); Tijuana
USANA Talk
Hosted by: Cheryl Hedlund - Silver Director, United States
Take Your Business to the Next Level with Celavive + New Product
Get empowered and discover how you can elevate your business with our science-backed skincare line—Celavive. Gain insights from experts like board-certified dermatologist Dr. Jennifer Lee, industry professionals, and top Associates. They’ll focus on the importance of skincare for overall health, utilizing new products to achieve your sales goals, and acquiring new customers to expand your customer base and grow your community. Additionally, discover our new innovative serum that has the potential to transform not only your skin but also your business.
Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
The Attitude Advantage: Elevate Your Mindset
You have a strength that will never give up! Learn to unleash it as we talk about blending mindset and action to help you set clear goals, learn from failure, and stay adaptable, positive, and determined in a changing world.
Session presented in Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Diversifying Your Audience: Strategies for New Consumer Segments
A new generation is on the rise, and new customer types are always coming your way. Tap into these new business segments using authenticity, social media, and inclusivity. See how these strategies and our Affiliate Program can help you create a cross-generational culture of community within USANA.
Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Roy Jackman
Director of Marketing
Crystal Crebs
Emerald Director, United States
Angela Talero
Emerald Director, United States
Joanne Wang
Gold Director, Canada
Daniela Flores
Ruby Director, Mexico
Shayna Dunford
Executive Director of Skin and Personal Care
Dr. Jennifer Lee
Board-Certified Dermatologist
Natalie Dion
Diamond Director, Canada
Jeannie Price
Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand
9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Store
When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.
Important Store Information:
- Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
- Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
- Associates may purchase products, not including logo gear or books, for personal use only.
- There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
- All Associates may purchase an unlimited number of products, logo gear, or books.
- Associates are responsible for any shipping and customs charges if they ship their products home.
- If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.
9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Exhibit Booths
Explore USANA's innovative products, programs, and future initiatives at our engaging exhibits. Meet USANA's dedicated staff, participate in focus groups, and enter to win exciting prizes. Discover the latest in health and wellness at our booths, including Sanoviv, Ethics & Education, Digital Experience, and the USANA Foundation–just to name a few.
9:00 am - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Registration
It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register.
Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.
To register, you will need to show your registration barcode.
- Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
- Download the app from Google Play or the Apple Store prior to Convention.
- Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
- Navigate to the “My Profile” icon to bring up your barcode.
- Present this barcode at Registration to receive your credentials. One barcode per person.
- Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
- Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.
Additional registration details:
- Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
- If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
- A badge is required for admission into all events, including making purchases at the event.
- Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.
9:00 am - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Information Booth / Customer Care
Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.
12:00 pm - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
USANA Talk
Hosted by: Adrian Chan - 9-Star Diamond Director, Canada
Protein Power: Fueling Your Health Journey
For anyone, protein is an essential building block for good health. Discover how USANA has used a science-backed approach to create a new and innovative protein-centric product. We’ve invited a panel of Associates to discuss protein’s impact on overall health and provide insight on how you can incorporate this new product into your life.
Session presented in English and Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Navigating Women’s Health: Let’s Talk About It!
Education is the best way to empower you! Through personal stories, resources and tips, and supportive conversations, our goal is to break down the stigma of women’s health topics like perimenopause and menopause. Come see how you can prepare for these stages of life and be an advocate for yourself and the women around you.
Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Closing with Confidence
Closing sales is key to a successful business. Uncover the intricate psychology around selling products so you can fully embrace a sales-focused mindset. Bolster your sales strategy by building rapport with your customers and being persistent in how you follow up with them.
Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Katya Acuña
Gold Director, Canada
Nadine Drillen
Gold Director, Canada
Sufi Chang
Executive Emerald Director, United States
Jared & Crystal Crebs
Emerald Director, United States
Marie Mullen
Nutritionals Portfolio Director
Shelli Baxter
Executive Director, Foods
Jessica Arias
Executive Director of Marketing and Product Portfolio
Lora Ulrich
Gold Director, United States
1:00 pm - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Kevin Guest & Jim Brown - Book Signing
Join us for special book signings and photo opportunities throughout the Convention. Books will be available for purchase at the store, and all signings are on a first-come, first-served basis. Don’t worry about bringing your camera—a professional photographer will be there, and your pictures will be available on SmugMug within 24 hours of the photo being taken. They will be uploaded here.
Please note: Purchasing a book at Convention does not guarantee a signature from the author.
Kevin Guest
Executive Chairman of the Board
Jim Brown
President and Chief Executive Officer
2:00 pm - 2:45 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Hawaiian Luau Reception – Invite Only
Aloha! Qualifiers for this exclusive Hawaiian Luau Reception will be immersed in the vibrant culture of Hawaii.
What to Expect:
- Lei Greeting: Receive a warm welcome with a beautiful flower lei upon arrival.
- Tropical Drinks: Tropical, non-alcoholic beverages.
- Interact with USANA Executives
How to Qualify: To join us at this unforgettable event, you must meet the following criteria:
- Achieve 10,000 SVP with positive projected growth.
- Adhere to the rules of the 2025 Lead & Grow incentive trip.
- Ensure no more than 50% of your SVP comes from Preferred Customers (PCs).
- Deadline to Qualify – July 27
All qualifiers will receive two tickets to the Hawaiian Luau Reception.
3:00 pm - 5:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Friday General Session
Decode the secrets of success from industry titans like Lady Gaga, Bill Gates, Warren Buffet, Steven Spielberg and more with keynote speaker and #1 best-selling author of The Third Door, Alex Banayan! Learn how to launch your business by finding and taking the third door.
This session is all about YOU and your opportunity. We’re launching new tools to help you better build your USANA business. Fellow Associate Guillermo Chavez (Mexico) demonstrates how to make the compensation plan work for you. Plus, an Associate-based business building panel shares how to overcome fear of rejection and turn NO into YES!
Get ready to celebrate the Americas and Europe’s new Gold and Executive Gold Directors, plus the new Premier, Prestige and Pinnacle classes of the USANA League. And you won’t want to miss the show opening entertainment of world-class magician, Mark Bennick as he makes USANA’s Chief Commercial Officer appear out of thin air.
Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Alex Banayan
Bestselling Business Author & Leading High-Performance Expert.
Brent Neidig
Chief Commercial Officer
David Mulham
Chief Sales Officer
Grace Niu & Jason Wei
8-Star Diamond Directors, United States
Dawn Schultz
Gold Director, United States
Bill Schultz
Gold Director, United States
Eduardo Sáenz
Diamond Director, Mexico
Margherita Sanita-Di France
Ruby Director, Canada
Guillermo Chávez
Diamond Director, Mexico
Jeannie Price
Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand
5:30 pm - 6:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Alex Banayan - Photo Op
Alex Banayan
Bestselling Business Author & Leading High-Performance Expert.
5:30 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Store
When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.
Important Store Information:
- Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
- Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
- Associates may purchase products, not including logo gear or books, for personal use only.
- There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
- All Associates may purchase an unlimited number of products, logo gear, or books.
- Associates are responsible for any shipping and customs charges if they ship their products home.
- If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.
7:00 pm - 8:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Mexico Market Meeting
Join us for the Mexico Market Meeting, where we will unveil exclusive market news, discuss strategy, upcoming incentives, recognition, and a new, exciting product launch surprise. Get exclusive insights from top executives, network with fellow Associates, and stay informed on the latest trends and opportunities. Don’t miss this chance to drive your business forward in the Mexico market!
Karem Sanchez
Regional General Manager of Mexico & Colombia
Day 28: Saturday, August 10
9:00 am - 11:30 am [GMT-08:00] Pacific Time (US & Canada); Tijuana
USANA Talk
Hosted by: Jade Zivko - Silver Director, United States
Empowering Your Teams: Personalized Learning for Onboarding & Beyond
Introducing USANA Grow—a new way to onboard your teams and beyond! Come see a live demo of these new digital features and tools, including a sneak peek at more to come. We’ll discuss how you can use USANA Grow to share and sell products, automate your business, and build your resources.
Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
A Vision for Your Business
Get your hands dirty as we dig into the USANA Compensation Plan. We’ll discuss it in simple, easy-to-understand ways so you’ll have a better knowledge of the plan’s structure, qualifications, rank advancements, and how to maximize income opportunities.
Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Pitch Power: Elevate Your Persuasive Skills
Every business builder needs a perfect sales pitch. We’ll talk about the importance of listening and understanding as well as providing value-based responses to help you workshop a pitch that sets you up for success.
Session presented in English. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Strategies for Effective Networking
Connecting with your team and customers is crucial to a successful business. Learn to leverage timeliness, personalization, genuine interest, and engagement to cultivate strong connections with those around you.
Session presented in Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Dean Chionis
2-Star Diamond Director, United States
Diana Pau González
Ruby Director, Mexico
Dr. Karen Wolfe
Diamond Director, United States
Amie Ader
Director of Education
Elisa Graci
Diamond Director, Canada
9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Store
When the USANA Store opens its doors on Thursday afternoon (August 8), you’ll find a treasure trove of your favorite USANA products. Learn more about the products to ensure you get everything you need before purchasing. With stylish swag and exclusive USANA gear—available only at Convention—it’s the ultimate shopping experience.
Important Store Information:
- Associates must have a Convention name badge to enter the store area and make purchases. You will receive your name badge when you register on-site.
- Guests and those without an ID number cannot purchase store products. Anyone without a badge will be directed to Customer Care to obtain one.
- Associates may purchase products, not including logo gear or books, for personal use only.
- There are no SVP limits. Purchases over 5,000 SVP will be reviewed at checkout.
- All Associates may purchase an unlimited number of products, logo gear, or books.
- Associates are responsible for any shipping and customs charges if they ship their products home.
- If you are traveling from international markets, please inform your credit card and debit card companies about your travel to avoid payment issues.
9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Exhibit Booths
Explore USANA's innovative products, programs, and future initiatives at our engaging exhibits. Meet USANA's dedicated staff, participate in focus groups, and enter to win exciting prizes. Discover the latest in health and wellness at our booths, including Sanoviv, Ethics & Education, Digital Experience, and the USANA Foundation–just to name a few.
9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Registration
It’s your first stop for a great Convention! Your name badge is your ticket to all events, including access to exclusive areas and the USANA Store. To register, you’ll need your registration barcode, which will be emailed to you about two weeks prior to Convention, or you can use the registration module on the USANA Live app. Either print it out or use your mobile device to register.
Registration is in the Lotus Ballroom. Look for signage to guide you to the line. As the event is sold out, there will not be tickets available for purchase on-site. Please note, on-site transfers will not be permitted.
To register, you will need to show your registration barcode.
- Access your barcode with the USANA Live app. An email titled “USANA Live App | Download and Log In Today” includes a link to the USANA Live app, plus your personalized login and password.
- Download the app from Google Play or the Apple Store prior to Convention.
- Select the “2024 Americas & Europe Convention” event and log in with the credentials provided in your App login email. Your username is the email associated with your ticket registration, and your password is your ticket confirmation number.
- Navigate to the “My Profile” icon to bring up your barcode.
- Present this barcode at Registration to receive your credentials. One barcode per person.
- Access your “How to Check in at 2024 Americas & Europe Convention” email with your barcode on your phone. Present your email when you register.
- Print your barcode in the “How to Check in at 2024 Americas & Europe Convention” email and bring it with you to register.
Additional registration details:
- Enjoy a more personalized experience at 2024 Americas & Europe Convention with the USANA Live app. Build a personal schedule, set reminders, and so much more.
- If you are unable to download the app or your login credentials do not work, please speak with the registration staff for assistance or visit the Customer Care Desk.
- A badge is required for admission into all events, including making purchases at the event.
- Headsets and FM receivers for simultaneous translation of sessions will be included in registered attendees’ gift bags.
9:00 am - 3:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Information Booth / Customer Care
Located in the Lotus Ballroom, this info booth is your go-to for any questions, lost and found items, extra batteries for translation devices, or needs that arise while you’re attending Convention.
9:30 am - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
USANA Foundation Food Pack
We are partnering with Children’s Hunger Fund (CHF) to pack 1,000 boxes of food, which will be delivered to communities across North America that CHF serves. These food packs are essential to the USANA Foundation’s mission, enabling us to start building relationships with communities worldwide. Through these efforts, we can establish long-lasting and sustainable food programs with our nonprofit partners and communities globally.
12:30 pm - 2:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
USANA Talk
Hosted by: Dafne Moreno - Bronze Director, Mexico
Thrive Through Adversity: Building a Resilient Mindset
Focus and learn how you can build a resilient mindset and attitude. You’ll be motivated to embrace challenges as opportunities for growth, excited to recommit to personal excellence, and understand the need to recognize and celebrate your progress.
Session presented in Mandarin. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Discover the Micro & Macro of Foundational Health
We’re putting foundational health and USANA products under the microscope! USANA scientists will discuss the science behind protein, fiber, and other nutrients and how they affect your health. By the end, you’ll know how USANA products incorporate these key nutrients and you’ll be ready to share them with confidence and knowledge.
Session presented in English & Spanish. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Turning Likes into Leads: Social Media Strategies for Sales Success
Learn key strategies to help you convert social media leads into real prospects and real sales. Get to know social media platform basics, learn how to create content, and understand the importance of engagement and community building.
Session presented in Italian. Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
3:00 pm - 6:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
Closing General Session
Wrapping up this educational extravaganza is a closing session “swiftly tailored” to inspire you to take action. Shake It Off in Style with an uncanny Taylor Swift impersonator performing with USANA’s own Free Radicals.
Consider the compelling tales and inspirational stories of some of your fellow Associates. Relate to their journeys—replete with roadblocks and resolutions—to decide what your next steps will be.
Executive Chairman, Kevin Guest recounts his adventures in Washington, D.C. to fight for the future of USANA and the entire Direct Selling Industry.
Become UNSTOPPABLE with keynote speaker, best-selling author, and USANA Foundation Board member Cynthia Kersey as she reveals The Generosity Effect. Discover the direct link between daily generosity and prosperity.
Learn how to accelerate your achievement with great incentives. Hear from a group of Associates headed to Hawaii and how they qualified so you can join them there. Plus, where in the world are we going for the new growth trip 2025? Don’t miss the exciting announcement.
There’s more to celebrate as we recognize our new 2024 AE Ruby Directors and Executive Star Diamond Directors.
Bringing this session to an end is a business-boosting call to action from some of our top-performing market leaders.
Then get up and dance! We are closing out this 2024 Americas and Europe Convention in Las Vegas with a party headlined by USANA’s own Kevin Guest and the Free Radicals—featuring some of your fellow Associate rock stars. Let’s rock and roll all the way home.
Interpretation available in English, Spanish, Mandarin, and French. ASL interpretation available in designated area.
Jessica Medina
Gold Director, United States
Martina De Gennaro
Executive Gold Director, Italy
Weiyan Huang
2-Star Diamond Director, Canada
Grace Lee
Gold Director, United States
Joanie Turcotte
Gold Director, Canada
Shoren Jin
Ruby Director, Canada
Kevin Guest
Executive Chairman of the Board
David Mulham
Chief Sales Officer
Tracie Kenzora
Regional General Manager of Canada and Europe
Karem Sanchez
Regional General Manager of Mexico & Colombia
Stephen Jones
General Manager of United States
Jeannie Price
Executive Vice President of Sales for the Americas, Europe, Australia, and New Zealand
6:30 pm - 9:30 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
USANA Chinese Family Dreams: Rooting and Growing
Join us for this dynamic post-Convention event, uniting Chinese USANA Associates from the U.S. and Canada. Strengthen connections with inspiring stories and executive speeches that reinforce USANA's mission and commitment. Gain strategic insights and actionable plans to achieve personal and professional dreams. Emphasizing health, beauty, financial wellness, and family bonds, this event inspires a vision of success and community excellence within USANA.
Day 37: Sunday, August 11
9:00 am - 12:00 pm [GMT-08:00] Pacific Time (US & Canada); Tijuana
USANA Chinese Market Best Practices Workshop
Join this engaging, hands-on workshop where top Associate leaders share their best business practices and successful strategies for thriving in the USANA Chinese market. Gain detailed insights into effective systems these leaders have implemented, including those that proved successful during the pandemic. Plus, learn practical steps for achieving success in this dynamic market.