The Security Workshop

July 13th, 2023| Topgolf The Colony - The Colony, TX 75056

Dubia Scenery

Why should you attend?


  • Better understand the cybersecurity landscape
  • Identify opportunities to provide value-added services
  • Grow your book of business with customers
  • Increase customer stickiness
  • Differentiate from competitors

Ready to boost your security game? Attend an AppDirect Security Workshop

Even if you’ve never sold cybersecurity solutions, you can start now. We provide an in-person, 6.5-hour security workshop that gives you the tools, training, and discovery questions to have productive customer conversations about security with confidence.

Security Workshop series—what can you expect?

The AppDirect security workshop series is an interactive, half-day session that outlines the 5 Security Layers of Opportunity.

It also includes a role-play session where advisors prepare for and execute a Customer Security Discovery Appointment. Attendees then create solution options for the customer. Some of the biggest providers in security, such as Acronis, Malwarebytes, Xenex, Dropbox, and Lumen then provide feedback on the role-play customer appointments to give you real-world insight you can use in your next customer conversation.

“…Overall, more than 90% of total cybersecurity product and services spending will go through channel partners in 2023.” Source

Meet the Team


A special thank you to our sponsors!