Advisory Board

David Adelsheim

co-founder and director, Adelsheim Vineyard

David Adelsheim is director of Adelsheim Vineyard, which he founded with Ginny Adelsheim in 1971. In the course of his company’s 46-year history, he has been the vineyard manager, winemaker, and the person in charge of sales, marketing, accounting and fixing broken plumbing. On behalf of the Oregon wine industry, he has led work on clonal importation, wine labeling regulations, establishing statewide and regional industry organizations, and creation of industry events, such as the International Pinot Noir Celebration and Oregon Pinot Camp. As one of the founders of the Oregon wine industry, he helped set its standards of excellence.

Heidi Barrett

winemaker/consultant, La Sirena

Heidi Barrett spent her summers in vineyards and wineries learning every task-- from sorting vine cuttings to working the bottling line-- from her father, Dick Peterson. After graduating from U.C. Davis in 1980 with a B.S. in fermentation science, she went to work at Franciscan Vineyards and Silver Oak Cellars. In 1983, at age 25, she became Buehler Vineyards' winemaker. In addition to her own wines from La Sirena, she is currently the winemaker for Amuse Bouche, Paradigm, Lamborn, Kenzo Estate, Au Sommet, Vin Perdu and Fantesca. Past winemaking clients include Screaming Eagle, Dalla Valle, Jones Family, Grace Family, Vineyard 29, David Arthur, Barbour Vineyards, Revana and Showket.

Corey Beck

president and director of winemaking, Francis Ford Coppola Winery

Corey Beck has more than 20 years of experience in the wine industry. Beck began his career in viticulture tagging alongside his grandfather, the vineyard manager for Château Montelena, and joined Inglenook in 1998 as assistant winemaker. In 2006, the Coppola family purchased the Château Souverain property and appointed Beck as director of winemaking and general manager, and he worked alongside Francis to help revitalize the property and expand the wine operation. In 2014, he was promoted to president of Francis Ford Coppola Winery overseeing the overall business, while simultaneously continuing his role as director of winemaking.

Alison Crowe

founding director of winemaking, Plata Wine Partners

Alison Crowe is the director of winemaking and founding winemaker for Napa-based Plata Wine Partners. Plata Wine Partners, started in 2005, is a leading wine and case goods supplier to "Top 100" brands, U.S. and international retailers, and restaurants. With grape sourcing from its own vineyards, Plata Wine Partners grows and makes coastal California wines from Santa Barbara to Napa Valley.

Alison lives in Napa, is on the board of the Carneros Wine Alliance, contributes to wine industry publications and is author of The Winemaker's Answer Book and the award-winning wine blog, She is a frequent industry speaker, has lectured at the UC Berkeley Haas School of Business and UC Davis and holds three degrees from UC Davis: Fermentation Science, Spanish and an MBA.

Daniel Daou

winemaker and co-owner, DAOU Vineyards

Daniel Daou was mentored for four years by Delphine Barboux on the winemaking team of Chateau Lascombes in Margaux, France. Then he worked closely for several years with Scott Mcleod, winemaker of Rubicon in Napa, California. With this experience in hand, he set out on a new adventure, DAOU Vineyards & Winery. He is the vineyard manager, winemaker and co-owner of DAOU with his brother Georges. In 2012, with the help of other winery members, he founded the Paso Robles CAB Collective, an organization that focuses on promoting and elevating Bordeaux varietal wines all over the world.

Scott Dwyer

wine studies program chair, Chemeketa Community College

Scott Dwyer was drawn to the wine industry after completing his graduate education at the University of Virginia. He worked for several years as the assistant winemaker at Pollak Vineyards in Greenwood, Virginia and became the research coordinator and co-founder of the Winemaker's Research Exchange; a wine research non-profit focused on promoting innovation and education in the wine industry. In 2016 he took on the roles of winemaking instructor and program chair for the Chemeketa Community College Wine Studies Program located in Oregon's Willamette Valley.

Aaron Fishleder

president and viticulturist, Vinescape

Aaron Fishleder was drawn to viticulture by the opportunity to help grape growers battle phylloxera through his research at University of California, Davis. Upon graduation, he accepted the first staff viticulturist position with Napa Valley's Far Niente winery, where he advised outside vineyard management on the winery's estate vineyards. A few years later, Fishleder helped launch Vinescape, an in-house farming company charged with managing the vineyards for Far Niente, and sister wineries Dolce, Nickel & Nickel, EnRoute and Bella Union. Fishleder's work developing procedures and criteria for implementing mechanical harvesting and the use of a planting machine are two areas where he and Vinescape are ensuring reproducible quality with reduced labor availability.

Molly Hill

winemaker, Sequoia Grove Winery

Molly Hill grew up in Summerland, California, surrounded by agriculture and cattle ranches.  Wine and the wine lifestyle captivated her from a young age.  She graduated from U.C. Davis with a degree in viticulture and enology and a minor in Spanish, and worked and studied all over the world before landing at Sequoia Grove Winery, where she has been making wine since 2003. She designed and built a green home in 2005 and has helped design and build the new, state-of-the-art winery at Sequoia Grove.  She started GRO Wines with her winemaker husband in 2009. 

Julie Lumgair

consulting winemaker, J Moss Wines

Julie Lumgair is a noted consultant and hands-on luxury tier winemaker. Her wines span 14 vintages and 23 varietals of fine wines made in nine of Napa Valley's world-class AVAs, Italy, and Sonoma's Russian River Valley, Chalk Hill, Alexander Valley and Knights Valley AVAs. Her calling cards are consistently producing wines that garner acclaim, distinctly farming and expressing vineyards, excellence in operations and a passionate attention to customer delight and lasting relationships.  Prior to wine, Lumgair spent years in the Fortune 500 as a GM and new products specialist in leading food and oral care consumer packaged goods.

Cara Morrison

winemaker, Sonoma-Cutrer Vineyards

When it comes to making wine, Cara Morrison brings an uncommon wealth of knowledge and passion to Sonoma-Cutrer. A native of San Jose, she earned her Bachelor of Science degree in fermentation science from the University of California at Davis. After college, Morrison spent a year traveling the other winemaking regions of the world, working at wineries in Australia, Chile and New York while also studying the craft in New Zealand, Eastern Europe, Italy, Germany and France. Morrison also held positions at Jekel Vineyard and Fetzer Vineyards. She joined Sonoma-Cutrer in 2005 where she immersed herself in crafting Chardonnay in the classic Burgundian style.

Juan Munoz Oca

senior director of winemaking, Ste. Michelle Wine Estates

Juan Muñoz-Oca is the director of winemaking at Ste. Michelle Wine Estates and Columbia Crest Winery’s winemaker of note. Muñoz-Oca is responsible for producing the winery's portfolio of Reserve, H3 and Grand Estates wines. He joined Columbia Crest’s red wine program in 2003 and was named winemaker in 2011. Raised in Mendoza, Argentina, Muñoz-Oca came under the tutelage of his grandfather, cellar master at Bodegas Toso winery, at a young age. The older man instilled in him a love and respect for wine, as well as for his family's Spanish culture, that was to become the root of a lifelong passion for winemaking.

Dan Petroski

winemaker, Larkmead Cellars

Dan Petroski spent 10 years as a magazine executive before catching the wine bug and moving to Italy in 2005 where he spent a year living and working with the family that owns the Sicilian winery Valle dell'Acate. Petroski returned from Italy in 2006 and set foot in the vineyards at Larkmead as an intern while assisting then winemaker Andy Smith with the harvest that year. Petroski was hired full time in 2007 and was responsible for the daily management of Larkmead winemaking; in 2012 Petroski was promoted to winemaker.

Linda Reiff

executive director, Napa Valley Vintners

Linda Reiff has served as head of the Napa Valley Vintners (NVV) since 1995. Under her leadership, NVV membership has grown to nearly 500 wineries, marketing and promotions programs have expanded worldwide and the organization has become an international leader on industry issues. Reiff leads the NVV’s efforts to create and maintain the world-class reputation for Napa Valley wines, and protect the interests of its members and community. She spearheads the NVV’s approach on efforts to protect winegrowing place names around the world, development of the most progressive farming, land and winery green certification programs in the United States and business investment in community causes.

Kevin Sass

winemaker, Halter Ranch

Kevin Sass has been making wine from the grapes at Halter Ranch Vineyard for 17 harvests. After 11 years at Justin Winery, which purchased grapes from the Halter Ranch Estate, he became winemaker at Halter Ranch in 2011. A new state-of-the-art gravity flow winery and an estate wine-growing program has allowed Sass to showcase the 13 grape varieties planted on the 281-acre west side vineyard. Sass is a Southern California native. He grew up in Agoura Hills and graduated from California State University, Fresno with a double major in enology/wine production and agricultural business.

Sam Tannahill

director of viticulture and winemaking, A to Z Wineworks

Sam Tannahill worked in wineries and vineyards in Burgundy while earning a post-graduate degree in winemaking from the University de Dijon. He worked with Ted Lemon at Littorai before serving as winemaker at Archery Summit for seven years. In 2002, he joined Deb & Bill Hatcher with wife, Cheryl Francis, to launch A to Z Wineworks. A to Z quickly became Oregon’s fastest growing winery and in 2007 purchased the legacy winery, REX HILL. Tannahill served as president of the Oregon Wine Board and Oregon Winegrower’s Association and currently serves on the board of the Oregon Wine Research Institute, the Willamette Valley Wineries Association and the Oregon Business Association.

Randy Ullom

winemaster, Jackson Family Wines

Randy Ullom received his degree in crop production with a specialty in viticulture and enology from Ohio State University in 1975. After six years winemaking in Ohio and upstate New York, Ullom was named associate winemaker at De Loach Vineyards in Sonoma County, before promotion to winemaker and vice president in 1991. Hired by Jess Jackson in 1993 as winemaker for its smaller and startup international properties and vineyards in South America, Europe and Australia, Ullom was  named winemaster for Kendall-Jackson Winery in 1997, followed by the additional appointment to SVP and chief operating officer of Kendall Jackson Wine Estates, and then subsequently as chief innovation officer and SVP-winemaster.

Mark Williams

William Hill Estate Winery

Growing up, Mark Williams spent his summers helping his father, a UC Davis viticulture professor, harvest table grapes for research. So it came as no surprise when Mark decided to major in food science and enology at California State University, Fresno. Williams joined E. & J. Gallo Winery in 2001 as an enologist and has gained varied experience over the past decades. His winemaking career has led him around the world from the Eden Valley in Australia to the Edna Valley on California's Central Coast. Prior to his role as head winemaker at William Hill Estate, Mark crafted wines for Bridlewood Estate Winery in Santa Barbara and the acclaimed small-lot winery at Louis M. Martini in St. Helena.

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