CONTINUING EDUCATION

 Tuesday, October 4, 2022

CRS Course: Zero to 60 Home Sales A Year

8:00am-5:00pm | Frank Serio

Do you dream of selling 60 homes or more per year, but aren't sure where to begin? Whether you are looking to jumpstart your business or just starting out, this one-day course led by certified CRS instructors will focus on what’s involved in taking your sales from "zero to 60" and how you can create a plan to turn your sales goal into reality. Learn new methods for marketing and bringing in a continuous flow of business and discover techniques for positioning yourself as the REALTOR® of choice in your area. After attending this informative and engaging class, you’ll walk away with the knowledge and tools you need to immediately form and execute an action plan to maximize your profits.

This course counts as an elective for the CRS Designation.
*This session is not included in convention registration cost and an additional $140 will be added if you select this course.

Ethics

12:00 pm- 4:00pm | Amy Ford

This course is designed to teach attendees how to maintain Realtor ethics in each real estate transaction, how to navigate through various ethical dilemmas with clients and other realtors, how to properly complete daily, monthly, and annual business requirements for realtors, and the penalties that may occur if the Code of Ethics is violated.

This course counts for Ethics 4 Hour Mandatory or 4 Hour Renewal Elective 

*This session is not included in convention registration cost and an additional $50 will be added if you select this course.

Wednesday, October 5, 2022

Each of these sessions are 1 hour of continuing education credit.

IAR 360 & Leadership Panel

8:00 am - 9:00 am

To introduce Iowa REALTOR members to past and future Presidents of the National Association of REALTORS and understand the role that NAR plays in ensuring a bright future for Real Estate.

What to Say

9:15 am - 10:15 am | Valerie Garcia 

Knowing how to market yourself in the midst of change can be a struggle. What does it actually look like to pivot your strategy and still show off your value? Get actionable marketing tips and ideas to help you stay in touch with your clients, avoid PR disasters, and build your business in times of change.

Become Visible, Credible & Scalable Through Social Media

9:15 am - 10:15 am | Michelle Doherty

Authentically grow your sphere & business by becoming visible using social media. Social media content creation is quickly becoming a major key in the marketing plan for a modern Realtor, and a large part of that includes photo and video editing. Worry not- in this session you will learn about several simple ways & techniques to create polished and top-notch content that will not only help you grow your business but attract new clients! 

Double Down

10:30 am - 11:30 am | Valerie Garcia

Repeat and referral business is the holy grail of Real Estate. But how do you get your customers to tell others about you? It’s not just about ‘staying top of mind’ – there’s much more to it than that. Learn practical and tactical steps you can take today to double your repeat and referral business.

Leveraging Real Estate for Investors

10:30 am - 11:30 am | Kate Wright

Learn to take your business to the next level through investment real estate. Whether working with investor clients or building your own portfolio, you’ll hear about proven investment strategies, the importance of diversification, what to look out for when choosing an investment and so much more!

Rocking the Roundtables

11:45 am - 12:45 pm

Roundtable lunch is back! This session is specifically designed to give you time to discuss hot button issues with your peers in a guided format with moderators to keep the conversations flowing.

Topics will include:

1) Local Market Updates
2) Statewide Forms
3) Client Appreciation Opportunities
4) Coming Soon & Delayed Showings
5) Listing Technologies: What’s new and what’s next?
6) MLS Statuses: when should a property be considered pending?

Humans, Storytelling, & Chaos

1:15 pm - 2:15 pm | Valerie Garcia

Business is a never-ending cycle of change and adaptation. The company that gets through the cycle the fastest, wins. Learn the steps you should take to stay ahead of your competition, grow your business, and re-chart your course in the midst of change.

Close 50 Buyers: Acing Your Buyer Presentation

1:15 pm - 2:15 pm | Harrison Beacher

Harrison Beacher is a sought-after national speaker on the subjects of millennials and mindset, real estate marketing, young professionals, real estate sales maximization, networking, and social media optimization. In this program he’ll take a deep dive into how you can ace your buyer consultation.

You've Got Mail

2:30 pm - 3:30 pm | Valerie Garcia

Your email list is one of the most valuable assets in your business. Are you using it to its potential? Discover the tips and tricks that will help you create better emails, newsletters, and lead follow-up messages. Learn how to increase your open rate, what to say, what tools to use, and how to turn your database list into more deals.

Sharing the Struggle: Panel Discussion

2:30 pm - 3:30 pm 

Real Estate is not all Tik Tok videos and funny memes. Let's get real and talk about the "not-too-glamorous" side of the business. This session is filled with a panel of peers that not only talk the talk, they walk the walk and are here to share their stories and solutions for not only surviving but thriving in this industry.

Moderated by incoming President, Krista Clark 

Panelists: 
Michelle Doherty
Craig Wilburn
Kate Wright

You Are A Weirdo

3:45 pm - 4:45 pm | Valerie Garcia

This session takes you on a journey to discover why it’s not enough to be better than your competition. You'll hear stories of some of history's most amazing outliers and odd ducks, and uncover why embracing our weirdness is an awesome way to do business.

Grow Your People Net Worth Through DISC

3:45 pm - 4:45 pm | Craig Wilburn

The DISC model is the universal language of behavior. Research has shown that traits can be grouped together in four major groups. People with similar styles tend to exhibit specific behavioral characteristics common to that style. All people share these four styles in varying degrees of intensity. The acronym DISC stands for the letters D (Dominant), I (Interactive), S (Supportive), and C (Conscientious)

Thursday, October 6, 2022

Each of these sessions are 1 hour of continuing education credit.

NAR Leadership Panel

8:00 am - 9:00 am

To introduce Iowa REALTOR members to past and future Presidents of the National Association of REALTORS and understand the role that NAR plays in ensuring a bright future for Real Estate.
 

Risky Business Part 1

9:15 am - 10:15 am

Mitigating Risk With a Panel of Experts Part 1. Participants will learn about the impacts that the DeSousa v. Iowa Realty and the Putman v. Walther Iowa Supreme Court cases has on their business, an overview of the real estate teams and advertising changes law, hot button topics like multiple offers and parties and escalation clauses, a reminder on ways to avoid the unlicensed practice of law, and more.
 

Leads to Listings

9:15 am - 10:15 am | Koki Adasi

It's been said for decades that, "If You List You'll Last." Those famous words of course refer to listing real estate. Why is being a listing agent so integral to success? And where do you start? This course will walk through the step-by-step approach to listing success, from generating listing leads all the way through reaching a successful closing. The consumer benefits in a major way when they meet with a highly skilled listing agent. We'll discuss systems that help your client understand the entire selling process in detail. Have you ever wondered how the Top Producer in your office continues to set records and sell everything they list?

Risky Business Part 2

10:30 am - 11:30am 

Participants will learn about the impacts that the DeSousa v. Iowa Realty and the Putman v. Walther Iowa Supreme Court cases has on their business, an overview of the real estate teams and advertising changes law, hot button topics like multiple offers and parties and escalation clauses, a reminder on ways to avoid the unlicensed practice of law, and more.
 

Power Couples-Crushing It With Your Significant Other

10:30 am - 11:30am | Krista Becker and Philip Becker

Learn how to work together to help more people and earn more income for your family.

Keynote Session:
Lessons from my Dry Cleaner

11:45 am - 1:00 pm | Tommy Choi

Tommy Choi found life-changing inspiration in an unlikely place: his dry cleaners. In this presentation, he'll share lessons on adaptation, abundance, fear, and gratitude that he observed while dropping off and picking up laundry. And he'll show you how he applied what he saw to his business that helped him build a multi-million dollar real estate company.

More Tik, More Tok

1:15 pm - 2:15 pm | Kyle Clarkson

How to use TikTok and video to help increase your brand and build your business.

ABC, 123, Diversity: Panel Discussion

1:15 pm - 2:15 pm 

Incorporating DEI into your business is not as simple as it seems, but we are here to help. In this panel session, learn from experts on best practices and tools to recruit and retain diverse agents and infuse DEI into the core of your business.

Panelists: 
Koki Adasi
Harrison Beacher
Tommy Choi
Drew Fristoe
Craig Wilburn

Achieving the Mythical Work-Life Balance

2:30 pm - 3:30 pm | Amanda Lott

Work-life balance in any industry is hard, but REALTORS really seem to struggle with it. In a world of immediate gratification and being one of thousands in your market, you have to act fast. Or do you? We’ll talk about what happens when your balance is off, what it looks like to have balance, and tips and tricks from other REALTORS around the country.

Bitcoin Basics Part 1

2:30 pm - 3:30 pm | Rita Perea

Everything You’ve Always Wanted to Know About Bitcoin, Blockchain and Cryptocurrencies (But were afraid to ask!) Part One is an introduction to the fascinating world of cryptocurrencies and the technological protocols used to make them viable assets for millions of users.

Bitcoin Basics Part 2

3:45 pm - 4:45 pm  | Rita Perea

Everything You’ve Always Wanted to Know About Bitcoin, Blockchain and Cryptocurrencies (But were afraid to ask!) Part Two is a continuation of the introduction to the fascinating world of cryptocurrencies and the technological protocols used to make them viable assets for millions of users. Session Pre-requisite is attendance at Part One.

Brokerage of the Future - What Agents Want

3:45 pm - 4:45 pm | Philip Becker 

We will explore eight characteristics of the brokerage that learns to adapt and lasts. Learn how to inspire your agents with culture, become customer-centric and develop systems that will make your company more efficient.