Who should attend?

ICCA member sales and marketing mid-level managers working with international associations through research, bidding, sales, marketing, ambassador programmes, or who provide organisational or technical services for these meetings, who want to:

There will be relevant content for all Sectors: Destination Marketing, Venues, Meetings Management, Transport and Meetings Support. AMP’s programme is not aimed at CEOs and other top strategists (the education at the Congress is more relevant for this audience), but senior client-facing directors will also be welcome. AMP’s educational topics will be just as relevant to past RSMP delegates, but will appeal to a wider range of ICCA members.
We will be actively discouraging a “selling atmosphere”, to encourage open exchanges of views and experiences.

Association executives who are involved in negotiating, planning and/or running international association meetings, and who want to:

• Exchange knowledge with destination partners and other association executives.
• Share their views on how to improve these strategic partnerships.
• Keep themselves up to date with the latest issues related to selecting and working with destinations and the destination team members.

Partnership will be a major theme, both in the content of the education sessions and in the meeting environment we will be creating. We will be actively discouraging a “selling atmosphere”, to encourage open exchanges of views and experiences.

Please contact Ksenija Polla for more information.
 

Why associations should attend ICCA Events