That‘s why Tirol

• centrally located in the Heart of Europe

• convenient connections by air, rail and road

• safe, clean and pure environment with majestic mountain landscape

• a successful mix of tradition and modernity, alpine and urban

• regional products and excellent traditional cuisine

• international hub for high-tech, research and innovation from
life sciences to quantum-computing

Innsbruck is …

• the capital of Tirol with a population of around 130,000

• located in the heart of Europe

• a university town

• surrounded by impressive mountain peaks

• characterized by the Old Town with its arcades, the City Tower and the Golden Roof

• a vibrant centre for cultural events since the Middle Ages

• full of cultural treasures, tradition and history

• a combination of "alpine" and "urban" with a mixture of alpine adventure and urban lifestyle

• a special destination and this is the reason why it is loved by locals and visitors alike