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Celebrating Unexpected Joy

Despite the significant challenges we’ve navigated over the past two years, most of us have experienced moments of personal and professional joy. These moments create incredibly powerful points of reflection, offering opportunities for growth, improvement and motivation.


Jill Cook, CAE

Executive Director, ASCA

Lauded as “a tireless advocate” for school counselors by First Lady Jill Biden, Jill Cook has dedicated her life to supporting, empowering, and improving the

A music teacher, middle school counselor, and assistant principal by profession, Jill joined the American School Counselor Association two decades ago. In her roles developing the National School Counselor of the Year Program, the Recognized ASCA Model Program, and as liaison to numerous K-12, nonprofit, and for-profit organizations that work on issues related to the well-being of our nation’s students, and now as Executive Director, Jill’s singular focus has remained the same: to ensure that every student has access to the best student counselor.

In addition to leading ASCA, Jill has been the chairperson of the National Consortium for Child and Adolescent Mental Health Services and is a member of The College Board’s Member Engagement Advisory Committee; the National Working Group on Foster Care and Education; the Evidence Based School Counseling Conference; the Coalition to Support Grieving Students, the Stem Equity Pipeline through the National Alliance for Partnerships in Equity and the National Coalition of Personnel Services in Special Education and Related Services.

She participated in the American Express Leadership Academy and worked on the revision of Learning Forward’s Standards for Professional Learning. She has also worked with the U.S. Army and the National Association of Secondary School Principals on the Leadership and Professional Development Symposium for principals and school counselors and is a member of Special Olympics North America National Recognition Program’s Certifying Body. In 2014, the American Foundation for Suicide Prevention presented her with the Allies in Action Partner Award for her work on the development of a model school district suicide prevention policy. In 2019, the National Dance Society recognized Jill with the Dance Advocate Award for her work on supporting students’ mental health.

Jill is a certified association executive (CAE) through the American Society for Association executives. She received her bachelor’s and master’s degrees from the University of North Carolina at Chapel Hill and has done postgraduate work at UNC-Greensboro and Appalachian State University.

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