Wednesday, March 30, 2022
Doors Open: 7:30AM
Program: 8:45AM – 4:00PM
The Times Center
242 W 41st Street
New York, NY 10036
Glimpse the near future, where disruption remains constant, and consumers are one step ahead. The VM Summit will examine the dizzying pace of megatrends, shaped by the global pandemic, that are transforming retail and healthcare right now. Learn about the new purpose of a store, how brands are being built, how the tech titans are targeting vision and the new pathways to patient-centric care. Our expert speakers will point the way to actionable insights and strategic tactics that you can share with your optical business and vision care team. The industry’s can’t-miss event delivers new ideas and tactics to help your practice or business grow and succeed in the face of constant, radical change.
RETAIL IS THE NEW MEDIA CHANNEL — Social commerce takes on a greater role. Livestreaming emerges. Lines further blur between click and brick. The store emerges as a new media channel. Consumers connect with brands and services via new technologies inside and outside the store. Omnichannel is essential, but must be personalized to specific consumers. Examples of how optical is bridging brick and click.
BRAND-BUILDING, REWIRED — New brands are springing forth from all directions capturing lucrative sales and passionate fans among traditional consumers and digital natives. Both emerging and legacy brands are propelled by pop culture, sports, designers, entertainers and indie creators and amplified by social media. Influencers are playing an outsized role in building an audience. And artificial intelligence is often powering these changes.
VISION-TECH CONVERGENCE — Tech titans (the major players Apple, Meta, Amazon, Google and Microsoft) are now setting their sights on vision. From increased accessibility to advanced technologies, they are making eyewear and eyecare more central to their platforms.
NEW ACCESS POINTS AND ROUTES TO CARE — Driven by a pandemic that reshaped consumer attitudes, powerful general merchandise retailers, retail store drug chains and electronic specialists (Walmart, Best Buy, CVS, Walgreens) are amping up their presence in healthcare, both onsite and via in-home monitoring. They are creating new healthcare formats, built to widen the scope of health services they offer, develop more equitable patient access -- many of which integrate vision care into the mix.
All Access Admission – $895
Registration includes full program, continental breakfast and lunch.