Discover, Connect & Collaborate at TECHINNOVATION 2021

The Leading Platform Connecting Global E-Commerce

Technology Overview


Managing marketplaces is too complex for brands and retailers :

  • Integration challenges arising when integrating with various marketplaces and their different systems globally.
  • Content on all marketplaces should be fully controlled by the brand to make sure it is complete, attractive, and in line with brand guidelines.
  • The product range should be complete with the latest product lines available on all platforms.
  • Product selection and profitability should be managed in a smart and centralised way.
  • Stock levels and orders should be synchronised.
  • Resellers, availability and price levels should be monitored and controlled.

Our solution

The leading ecommerce infrastructure lets our clients use their store or back-end system to sell to everyone, worldwide. By creating a seamless integration between businesses and marketplaces, we empower companies to automate and maximise their sales potential internationally.

Our technology enables global, distributed ecommerce, managed through a powerful suite of tools and a partner ecosystem. It maximises sales and profit, while reducing international sales' complexity and minimising the effort and workforce for direct-to-consumer ecommerce. It bridges any gap between current ERP/PIM/WMS/ecommerce platforms and external sales channels.

Target users

Our customers have the opportunity to increase their online presence and outsmart their competition, by making use of the most comprehensive integration.

We help brands to gain control by selling directly on multiple online marketplaces.

We help distributors to boost their revenues with better margins.

We help retailers by selling more products wherever customers are searching for them.

Partner network

Our platform is growing significantly, by building a global partner network and ecosystem. There are different types of partners that benefit from working with us:

  • Full-service agencies
  • Value added tools and service partners
  • Integration partners
  • Technology/solution partners
  • Independent consultants

Technology Features, Specifications and Advantages


Our platform provides the following :

  • Automatically import and update your product information from the current platform, so you can keep your webshop, ERP or PIM as the primary source
  • Synchronise stock and price changes between all marketplaces
  • Automatically generate international invoices, taking into account VAT rules
  • Apply advanced pricing rules, allowing for desired margins and stock of other suppliers
  • Set up dynamic filters to control your product offer, including its specific minimum stock, margin, price, and other criteria
  • Monitor your sales and shipments
  • Provide translations services to address a multilingual aspect within sales networks
  • Create digital product bundles for long shelf-life items, similar products, or bestsellers to push revenues

Potential Applications

Attainable market share

The marketplace opportunity is huge with the e-commerce share of global retail shopping on the rise, and more being sold via marketplaces. Our platform is perfectly positioned to capture a substantial share of this market.

The ecommerce market is currently forecasted to reach revenues of USD 2.5 trillion by 2023.

Total addressable market (TAM) of USD 2.5 trillion
Estimated global retail ecommerce market (excluding China 2023)

Service available market (SAM) of USD 1.8 trillion
Estimated percentage sold via marketplaces/drop shipments: 75%

Service obtainable market (SOM) of USD 36.7 billion
Our potential gross merchandise volume (GMV) with 2% market share.

USD 367 million
Our potential net revenue with 1% take rate.

Our growth flywheel

More channels attract more sellers, more sellers attract more

channels that are connecting. More channels allow current sellers to expand their sales.

More channels and sellers attract more technology partners which in turn give access to more sellers that are running on those platforms.

More channels and sellers attract more agency partners that help our sellers grow their GMV, while they also send new clients to our platform.

This allows for further GMV growth, resulting in more monthly recurring revenue (MRR). This enables us to invest more in the core technology to add more value, resulting in even more new partners, channels, and clients.

Customer Benefit

  • Easy to integrate your existing systems through e-commerce plugins or Api and user friendly interface
  • Internationalization with currency conversion and auto content translation.
  • Real-time order, shipment, and return synchronization
  • Content, stock, and price synchronization over all marketplaces
  • Dynamic competitive repricing, price rules, and brand insights to stay ahead of the competition
  • Digital bundling to make unique offers and increase average order value
Contact Person




Technology Category

  • Infocomm
  • Big Data, Data Analytics, Data Mining & Data Visualisation, Data Processing, eCommerce & ePayment, Enterprise & Productivity, Operating Systems

Technology Readiness Level


B2B e-commerce, marketplaces, SaaS, platform strategy, online business strategy, advanced, scalable internet applications, e-commerce supply chain integration, system integration, e-fulfillment, e-commerce strategy, start-ups, business development, product development