Unlock Your Potential; Updates to Edge Program [60 mins]

Sixty-seven percent of flooring purchases start online. Learn how you can optimize your digital presence, driving better leads and unlock your potential for ongoing growth with consumers who will never shop quite the same way again. You’ll also learn all the exciting updates to Edge in 2022 and how Mohawk plans to turn up the dial on things that matter most to your business.

Finding and Retaining Quality Employees [60 mins]

One of the most challenging parts of running a small business is finding and keeping employees. During this session, learn how fellow retailers have found success in dealing with these issues and how to plan for the future of retail employees.

Sell Beyond the Function…Flooring is Fashionable! [60 mins]

Current research shows that the consumer places high priority on how a flooring purchase will make their home look and feel. Selling inspiration and style requires a different approach than selling product features. This session will discuss how to successfully position flooring as a fashion accessory for the home.