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IFMA’s 2020 Virtual Marketing & Sales Conference cuts through the unknowns and brings together the insights, experts, tools, and resources marketing and sales foodservice professionals need today to plan and succeed no matter what comes your way.


Spanning four days over a two-week period, this online conference will provide you with actionable tools to build your strategic plans and reach your customers in new and innovative ways—providing brand new forecasts and fresh insights both live and on-demand. Plus, you’ll hear directly from foodservice operators to understand their challenges and find opportunities for support and collaboration.

  • Be the first to see IFMA’s 2021 industry and segment forecasts
  • Hear from experts to guide you in your marketing & sales planning process
  • Gain access to brand new tools, including a best practice segment planning template
  • Interact with your industry peers


How it Works

IFMA’s virtual conference platform will host a wide range of dynamic content to help you engage with speakers, content and other attendees. 

  • Stream Live Content – Sessions and Breakouts 
  • Engage directly with Speakers through Q&A
  • Connect with other attendees, including during a Virtual Happy Hour
  • Access on-demand presentations and content 
  • Tune in all 4 days: August, 12, 13, 19 and 20

Content At-A-Glance
Developed by
2020 Marketing & Sales Committee Members


Day 1 –2021 Planning (August 12)

  • Foodservice 2021 Projections
  • Building Segment Plans
  • Consumer Attitudes: The New Normal


Day 2 –Meeting Operator Needs (August 13)

  • Working Together on Menu Development & Innovation
  • How to Get Your Resources in the Hands of the Operator
  • Delivery and Ghost Kitchens

       View full agenda >>


Day 3 –Practical Application (August 19)

  • Adapting & Preparing for Challenges
  • Activating Your Sales Force & Outside Resources
  • Collaboration Through Change


Day 4 –Voice of the Customer (August 20)

  • Operator Segment Insights & Breakouts
    1. Business & Industry
    2. College & University
    3. Healthcare
    4. Primary & Secondary Schools
    5. Chain Restaurants
    6. Independent Restaurants


IFMA Members (1st Registrant)

Regular Fee: $1,495 

Non-Members (1st Registrant)

Regular Fee: $1,795 


Regular Fee: $195


Bring Your Team!

Since we’ve built a program for your entire marketing and sales teams, we want them all to experience it!

Please note: All discounts will be added at end of the registration process.

IFMA Members 

Pay for 1 full registration and register your colleagues at significant discounts

  • 2-5 registrations: $295 each (after the 1st registration) 
  • After the 5th registration: Free


Pay for 1 full registration and register your colleagues at significant discounts

  • 2+ registrations: $495 each (after the 1st registration) 


Register all of your colleagues at the same low rate of $195. 


How to Register Your Team

Discounts are automatically applied for registrants 2-5 when you register them together as a group. If individual(s) from your organization have already registered and you would like to register at the discounted rate, please contact Sandra Sierra at

IFMA Members, have more than 5 registrants? Contact Sandra Sierra at, to register team members 6+ for free.

Cancellation/Transfer Policy

All registration fees are final and nonrefundable. Can’t make it to all the live sessions? We’ll have the content available on-demand for you.

Questions About Payment/Cancellation: Contact

Questions About The Event: Contact