Mentors are seasoned marketers who are well-versed in Effie's framework for marketing effectiveness. For the program, they have a dual role as Mentor & Assessor.
VP, Corporate Marketing, IBM
"This is a great program for the next generation of marketing leaders - it enables them to partner with a seasoned executive to think strategically about their business. The program is more than learning how to best fill out an Effie application - that is just the tool - the program forces the participant to simply and clearly lay out key elements of the marketing strategy in the most impactful way possible."