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Have you implemented AMP at your/your clients web site(s)?
*
Yes
No
If no, why not? (can select more than one)
*
We don't have the resources
Technical challenges/waiting for feature support
It's not a priority
We are making improvements to our mobile site firs
Don't see the value in AMP for our business
We are waiting to see more results from other businesses
Other
If other, please explain:
Type of site (s) (select all that apply)
*
Publisher/media
Services (non e-commerce - health, beauty, informational, etc.)
E-commerce
If "other, please explain:
How long did development take? (select an average number if implemented across different sites)?
*
1 week
1 month
3 months
6 months
longer than 6 months
Development type
Custom
CMS plugin
Both
Number of pages (select an average number if implemented across different sites)
*
Less than 100 pages
100 - 499 pages
500 - 999 pages
1,000 - 9,999 pages
10,000 - 49,999 pages
50,000+ pages
Challenges experienced (select all that apply)
*
Management support/buy-in
Development resources
Tying initiatives to revenue goal
None
Other
If Other, please explain
Results observed after implementation (select all that apply)
*
None
Revenue increase
Traffic increase
SERP ranking increase
Search engine content indexation increase
Have you tested using AMP pages for paid search landing pages?
*
Yes
No
What results have you seen in Conversion Rates from using AMP landing pages for search?
*
Higher conversion rates than responsive landing pages
No change in conversion rates
Lower conversion rates than responsive
Too soon to tell
What results have you seen in Click-through Rates from using AMP landing pages for search?
Higher click-through rates than responsive landing pages
No change in click-through rates
Lower click-through rates than responsive landing pagss
Too soon to tell
What results have you seen in Cost per Clicks using AMP landing pages for search?
*
Higher CPCs than responsive landing pages
No change in CPCs
Lower CPCs than responsive landing pages
Too soon to tell
Have you or do you plan to create a fuller AMP experience beyond the landing page?
No, we do not plan to AMP other pages at this time
We plan to expand our AMP efforts in the coming year
Yes we are currently creating AMP pages
We have already created AMP pages
Not sure
Why haven't you tested AMP landing pages? (Select all that apply)
*
We don't have the resources.
We are waiting for Google to expand its AMP landing pages beta in AdWords.
Technical challenges/waiting for feature support.
It's not a priority.
We are making improvements to our mobile site first.
Don't see the value in AMP for our business.
We are waiting to see more results from other businesses
Other
If "Other," please explain
