Vice President, Video Production & Product
Meredith Corporation
Laura Rowley is Vice President of Video Production and Product at Meredith Corporation, overseeing original video creation for more than a dozen digital properties, including Allrecipes.com, Better Homes and Gardens, Parents, Fitness and Eating Well, across all platforms. She manages programming, creative, analytical and distribution strategies to drive revenue growth and engagement with Meredith’s more than 50 million unique monthly visitors. Meredith has more than 10,000 videos on its sites and achieves 40 million video views monthly. Rowley was previously Executive Producer for Original Video and Partnerships at The Huffington Post, and a producer and reporter for CNN. She ran her own media firm for a decade, consulting with Fortune 500 firms on strategic messaging. The author of five business books, she has appeared on all of the major U.S. television networks and dozens of other media outlets.