Vice President, Digital & Loyalty Marketing
As Vice President Digital, Loyalty, and Customer Insights, Michael is responsible for deepening the relationship with JetBlue customers across several Marketing disciplines including Digital Commerce, Loyalty Marketing, Customer Relationship Marketing (CRM) and Analytics. Michael has been with JetBlue for seven years, formerly serving as VP Customer Connections Marketing and Director of E-Commerce. In 2011 he led the launch of the new jetblue.com, mobile.jetblue.com, and JetBlue’s first mobile applications. Previously, Michael held senior marketing roles with 1-800-Flowers.com where he spent eight years leading various parts of the business with a focus on customer acquisition via digital marketing and partnerships. During the early years of the Internet, he began his career on the New Ventures team at Publishers Clearing House where he helped to implement a digital strategy for the business. Michael earned his MBA from Zicklin School of Business at Baruch College and Bachelor’s degree from the School of Management at Binghamton University. He serves on the Board of Trustees for the Cradle of Aviation Museum in Garden City, NY, and co-chairs the Aerospace Regional Industry Council for STEM.