Chief Executive Officer
As President, CEO and Founder of Fiksu, Micah builds on his experience as both an academic and entrepreneur to help lead and grow the organization. As a former professor of Computer Science at UMass Amherst, Micah’s deep knowledge of algorithms, combinatorial optimization, and statistics and probability theory is being applied daily in his work at Fiksu. “I’m a big fan of the idea that rising tides raise all boats, and making sure the ecosystem continues to grow in a way that is good for everyone in the ecosystem.” His prior involvement in launching four successful ventures has proven valuable in preparing him not only for how to build a business, but also for how to navigate the waters of the ad tech industry. Previously, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing optimization company, and was also co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. His daily regimen at Fiksu varies due to the fact that, as CEO, he “pays attention to everything but is responsible for nothing.” That being said, he devotes a significant amount of time to products, while also focusing on technology and algorithms, go to market strategy and sales, and of course, building the business. While he never has a “typical week,” Micah can often be found on the road visiting one of Fiksu’s eight global offices, meeting with the company’s strategic partners, or speaking at industry shows and conferences. His work at Fiksu has resulted in numerous personal accolades, including winning the 2014 New England Ernst & Young Entrepreneur of the Year Award. But it is a company honor that Micah is most proud of. Having spent a lot of time developing a great company culture, Micah was thrilled to have Fiksu named as the #1 Best Place to Work by the Boston Business Journal in 2013.