Lee Bushkell is a Vice President at the PGA TOUR. He is responsible for new content development and is the General Manager of a yet-to-be-announced new golf media property. Prior to his current role, Lee led Digital Media Sales for the PGA TOUR. In 2011, he managed the development of the TOUR’s Digital Media Sales team, and was responsible for Sales and Sales Operations for PGATOUR.com and its associated digital properties. During his time in Media Sales, he also oversaw sales for PGA TOUR Entertainment (the PGA TOUR’s production group), the PGA TOUR Network on SiriusXM and the PGA TOUR Database. Before Media Sales, Lee was the General Manager for PGA TOUR Digital from 2004-2011, where he managed all areas of the digital business. Digital traffic and revenue surged during that time, each growing over 20% annually. Other roles Lee has held include Director of Subscription Services at Turner Sports for NASCAR.com and PGA.com and Senior Strategist at Viant Corporation. At Viant, client engagements included NASCAR.com, Coca-Cola, the Federal Reserve Bank, GTech, among others. Lee received a BA in Art from Davidson College and a MBA in Marketing and Finance from the University of Tennessee, Knoxville.