President, Digital
Meredith Corporation
Jon Werther is the Executive Vice President/President of Meredith Digital. He first joined Meredith Corporate as Chief Strategy Officer in April 2012, and was promoted to his current role in August 2013. In his current position, Werther is responsible for the Meredith National Media Group’s digital activities, including management of all digital properties, video and mobile efforts, as well as all digital product, sales, marketing, account management and indirect monetization functions. In addition, Werther also leads cross-platform Consumer Marketing efforts for all National Media Group brands, and oversees all non-editorial aspects of the Better Homes and Gardens brand. Werther reports directly to National Media Group President Tom Harty. After beginning his career as a transactional attorney, Werther spent more than 10 years in positions of increasing scale and responsibility at Time Warner and its AOL division. From 2007-2009, as Executive Vice President of Integrated Operations and Business Development, he led AOL cross-company initiatives that generated more than $2.5 billion in global revenue and EBITDA improvements for AOL, and oversaw the integration of more than $1 billion in company acquisitions. Prior to that, as Vice President, Operations for Time Warner, Inc., he served on an executive team responsible for shaping and implementing company-wide digital distribution strategy and improving portfolio business operating performance, identifying more than $100M in EBITDA synergies across Time Warner corporate and its portfolio businesses. Before his role at Time Warner, Jon spent seven years in a variety of executive roles with AOL in Dulles, VA. He negotiated and closed a variety of strategic e-commerce, content, advertising and technology partnerships that generated more than $650 million for the company, and also led cross-company strategic initiatives that helped spearhead AOL’s shift to a web-focused strategy. After working for AOL and Time Warner, and prior to joining Meredith, Werther was also President of Simulmedia, an audience-targeted television ad network. From 2010 – 2012, he played leadership roles in helping the company advance beyond its pre-revenue stage; build a local and national television advertising network reaching more than 100 million multichannel U.S. households; amass industry-leading levels of set-top box and other data; and execute more than 100 successful advertising campaigns for national brand advertisers and their media agencies. Werther earned an MBA from the Wharton School of Business at the University of Pennsylvania, a law degree from George Washington University, and an undergraduate degree from Emory University.