Chief Executive Officer
Don Mathis is the CEO and Co-Founder of Kinetic Social, a social data and technology company launched in 2011. Kinetic was created around the core mission of making sense of the world’s ‘social signal’, and the company focuses on analyzing social context data aggregated from a wide universe of digital sources to enable deep insights and predictive modeling solutions for its major brand clients. A seasoned executive and technology / digital media entrepreneur, prior to Kinetic Don served as Epic Advertising’s CEO from 2008-2010, more than tripling the ad network’s revenues in less than three years and then merging it into Connexus Corporation (Oak Capital Partners, Insight Ventures and Idealab). Previously, Don served as Chief Operating Officer of the first online fantasy sports company, Small World Sports. During his tenure as COO, Small World's sites scaled to the upper echelon of all web properties, and the company was sold to The Sporting News (backed by Paul Allen's Vulcan Ventures). Don has also held positions with AlixPartners, J.P. Morgan Capital Partners and McKinsey & Co. His experience includes service with the US Navy, holding qualifications in expeditionary combat logistics, anti-terrorism and cybersecurity, and where he began his career as a P-3 anti-submarine patrol squadron Flight Communications Officer.