Chief Marketing Officer, Global Media
Time Warner
Kristen is a curious and collaborative marketer who is helping Time Warner Inc.—HBO, Turner Broadcasting and Warner Bros.—navigate in an increasingly complex and mobile media world. She is driving innovation in marketing, research, ad sales, and social media by leveraging data, consumer insight and new technology platforms. She was a key architect of the Medialab at Time Warner and is leading the company’s data strategy. Previously, Kristen was SVP Marketing and Managing Director of Time Warner’s integrated sales and marketing organization where she shifted the group’s focus from transactional sales into a strategic and creative marketing consultancy. She increased revenue from blue chip advertisers by developing cross-platform media solutions and negotiating multi-year contracts. Kristen joined the company in 2002 as Vice President, Corporate Marketing and Sales Strategy at Time Inc. Prior to Time Warner, she held leadership positions at Young & Rubicam Advertising driving brand strategy and business development for top advertisers. Kristen is a trustee of the Signature Theatre Company in New York, serves on the board of the DMA and is a member of the Mount Sinai Leadership Circle.