Vice President, Public Relations
American Red Cross
Laura Howe is responsible for public relations and overall corporate media strategies for the Red Cross. She serves as one of the primary Red Cross spokespeople and oversees day-to-day corporate media relations and crisis communications efforts. In addition, she manages specialized communication teams for disaster services, international services, biomedical services, services to Armed Forces, social media and chapter operations. Laura also manages the team responsible for all Red Cross social media efforts and has led the organization’s effort to use of social media as means to get information to disaster victims. She often appears at conferences and on panels promoting the use of social media during disasters. She also spent eight years as a television news reporter and anchor and now frequently provides interviews on behalf of the Red Cross for national media outlets such as The New York Times, USA Today CNN, Fox News, MSNBC and The Weather Channel.