Consumer Futurist and Founder of Strategic Consultancy
Next Big Thing
His keynote talks have inspired thousands globally: from conferences organised by the Financial Times and Harvard Business Review to corporate events for Walt Disney, Barclaycard, Marks and Spencer and Primark.
Will runs strategic consultancy Next Big Thing, helping clients from Amazon to HSBC, Sainsbury’s to MTV understand what their customers (and employees) will think, do, expect, demand and buy in future.
He wrote the first practical handbook for trend strategists: ‘The Next Big Thing: Forecasting Consumer Trends For Profit’ (Kogan Page, 2009), which has since been translated into five languages.
He’s been interviewed across media: BBC to Bloomberg TV, Fast Company to The Times. He presented a TV show for CNBC, and written for The Economist, Advertising Age and Huffington Post.
He’s taken part in academic programs like Cambridge University’s Open Innovation Forum and been a judge on prestigious panels such as WARC Innovation Awards.
Will made his name in the Music industry. Working at Sony, Virgin and Universal, he marketed artists from Michael Jackson to The Rolling Stones. His fascination with music fans led him to the Research industry, as a consumer trends consultant for brands from Levis to BT: and later as managing director of research company OnePoll, whose clients include Kelloggs and Findus.