Title
Vicepresident of Communication and Institutional Image
Institution / Organization
Tecnológico de Monterrey, Mexico
Bio
Rodolfo is passionate about brands and life; he was born in Mexico City and graduated as an Economist from Universidad Anahuac and later got a graduate degree in Planning. He has more than 30 years of experience in the Marketing and Communication fields. Rodolfo had the chance to work for companies like P&G, Black & Decker and Gamesa lead two global communications agencies in Mexico, Grey Global Group and Leo Burnett. He later founded his own consulting firm,Lime Consulting, specialized in strategic branding and communications. He is an influential speaker on brand and communication topics in the key venues on these themes in Mexico and is an avid outdoorsman and dedicated home cook.