Community Mobilisation
Australian Red Cross

Ebony started her career with a local council youth hub, moving through a range of areas including prisons, therapeutic/self-help communities and government, and then into marketing; logical!

In a nutshell, Ebony is a systems thinker, social designer and strategist with a passion for understanding the intersections of networks, influence, technology and social movements. Ebony has led system reforms, service designs, innovation and digital portfolios as well as brand strategy and campaigns of various scales. Along the way she has also founded a string of for-purpose organisations, most recently having co-founded Thirty Waves, a social purpose consulting firm focused on the intersections of marketing, strategy and social movements.

Ebony is fascinated by connection and chaos theories, and the role they can play in sparking action and inspiring positive social change. More recently Ebony joined Australian Red Cross, heading up the Community Mobilisation team, leading initiatives such as future membership models with humanitarian causes, models of self-organising volunteering, the role of youth participation and governance and leading cross-organisational efforts to design for mobilisation at scale.

Ebony also has a track record of bringing together diverse world views and mediums, including a youth-led short film (Growing Up in the High-Rise), Australia’s first online crowdsourced sentencing portal (Youth Peer Panel), storytelling initiatives with therapeutic drug and alcohol communities, designs for self-organising humanitarian action and e-gaming strategies to tackle loneliness.

Ebony is currently obsessed with developing models to help us understand what healthy social connection is in a modern world.