Co-founder and CEO
Mike Rothman is the Co-Founder and CEO of Fatherly, a digital lifestyle guide for men entering parenthood. Rothman previously led First Money Media (FM2), a firm specializing in monetization, operations and strategy for early-stage tech and digital media companies. Clients included over a dozen venture-backed start-ups across the country including Bark & Co., Betaworks, Contently, Digg, Giphy, Moviepilot, Newsle, Scoutmob and Yipit among others. FM2 also incubates several new businesses focused at the intersection of digital content, commerce and advertising. Starting in early 2006, Rothman was one of the founding employees at Thrillist, responsible for all sales and revenue operations. Under Rothman, Thrillist's business team grew from zero to a staff of 20+ and a Fortune 500 roster of clients. Rothman later founded Thrillist Rewards, Thrillist’s e-commerce platform that provides editorialized experiences for consumers and customized promotional opportunities for national advertisers. Prior to Thrillist, Rothman worked at Digitas and in custom publishing, developing content programs for clients such as Starwood and Purina. In 2005, Rothman bicycled over 4,800 miles, from New York City to Los Angeles, over the course of 55-days to raise money for a high school scholarship targeting NYC students ("The Susan Himmelman Shapiro Memorial Scholarship"?) in honor of his aunt. In his free time, Rothman volunteers with inner-city youth mentoring programs Big Brothers Big Sisters and the TEAK Fellowship. He also serves as Co-Chairman of the Board at Career Gear, an organization providing life and career counseling to men in need. Rothman is also an avid supporter of The Moth, a MacArthur "genius" grant recipient and Peabody Award-winning organization that promotes the craft of storytelling via live events, podcasts, radio shows and community outreach programs.