Vice President, Digital
Chris has been a pioneer in launching and monetizing innovative digital services for startups with successful exits to leading media companies and sport leagues. He has over 20 years of experience in digital, social and traditional media, including cross-platform content distribution, product development and strategy, business development, partner management, operations, and P&L experience. As Vice President of Digital at the National Hockey League, Chris started a mobile practice to lead development of compelling mobile services and integration of mobile strategy throughout the organization. Golier led the global mobile roadmap including launches of the award winning NHL App with a global install base of millions of users. This top grossing app offered an over the top (OTT) live streaming subscription service which is compatible across smartphones, tablets, gaming consoles, and connected tv’s. Under Golier, the league has developed a robust mobile product portfolio which includes second screen apps, games, mobile web sites, SMS alerts, and Bluetooth beacon deployments. Golier leads business development efforts across a wide range of opportunities including data and content syndication, digital content production partnerships, ad and programmatic network partnerships, in-app messaging, analytics platforms, and in-arena fan engagement and commerce vendors. As third party platforms disrupted traditional content distribution strategies, Golier led budgeting exercises to determine feasibility of new content initiatives, and created reach and scale through third party distribution partnerships. Key distribution partners include app stores (Apple, Google, Microsoft, Nokia, and Blackberry), social platforms (Facebook, Twitter, YouTube, Snapchat) and league partners (Verizon, MLBAM, Rogers, Bell, Elisa). Golier produced and distributed the first virtual reality content for the league at various league events, in coordination with league partners. He serves as the primary league executive to interface with the external digital/tech community and emerging platforms to create new business opportunities. Chris has spoken at many industry events including SXSW, Paid Content, Mobile Marketing Association events, ad:tech, DigiDay, University of Pennsylvania Wharton EMTM Program, Internet Retailer Web Design & Usability Conference, BusinessInsider, Mobile Marketer Summit, and Media Post’s Summit. Prior to joining the League, Golier held leadership roles in product and business development at NBC and Conde Nast. At NBC, he led the development of the mobile product, business strategy and roadmap across NBC’s owned and operated and 200+ affiliate stations. At Conde Nast, Golier ran a business development unit across multiple titles that oversaw multiple lines of business including new media, international publishing, licensing, books and video, and branded credit cards. While at Golf Digest, he built an international publishing division that became the fifth largest global title, spanning 30 editions in 50 countries, published in 17 languages. Other highlights included content and distribution partnership with ESPN, publishing three books and producing an instructional video with world famous instructor Jim McLean which was distributed across multiple platforms. Early in his career, Golier worked for multiple startups in the digital space. At i3 Mobile (IPO April 2000), Golier helped to develop next-generation messaging and voice services which were distributed by many North American carriers. At Vicinity Corporation (IPO February 2000, acquired by Microsoft), Chris helped to develop and distribute location based services for Fortune 500 clients, via both internet and wireless devices. In addition to his career, Chris wrote and produced a popular sports-related blog in late 90’s; media coverage included Sports Illustrated, O’Reilly Factor, Howard Stern show and interviews with dozens of sports radio programs across U.S. As drummer in a successful San Francisco based band, Chris opened for bands including Train and Oleander, and saw his CD distributed in retail outlets across America. Chris received his BA in economics from UCLA and a MBA from NYU’s Stern School of Business.