Strategy Lead, Facebook Creative Shop Studio
As Global Strategy Lead at Facebook’s Creative Shop Studio, Adam Berger taps into Facebook’s unique toolset (audience planning, consumer insights, strategic distribution, and measurement) to drive content development and value for some of the world’s largest brands. A passionate brand marketer, Adam co-developed Facebook Publishing Garage, Studio Originals, Anthology, and the VidLab; a range of programs and projects that transform the way brands leverage mobile and Feed to tell stories, drive business, and delight people. Recent projects have included campaigns for Kleenex, American Express, Johnson & Johnson, Progressive, Huggies, and the Ad Council. Prior to Facebook, Adam spent 5 years in brand management at Unilever, working across the men's personal care portfolio. Here he led Degree Men into digital, globally launching Dove Men+Care and refreshing the Axe shower brand. Adam graduated from IU's Kelley School of Business with a dual concentration in marketing and entrepreneurship. During his senior year he co-founded Dabbledoo LLC, an online media company with three online publications (it was sold in 2010 to NAPCO). Adam currently resides in the Upper East Side (NYC) with his wife Lindsay and son Joshua.