Executive Director, Digital Product & Technology
The Atlantic
Betsy Ebersole Cole is the Executive Director, Digital Product & Technology at The Atlantic where she oversees product development for theatlantic.com, citylab.com, The Atlantic Magazine: Digital Edition iOS app and the custom content management system (CMS). Since joining in 2009, she has led three redesigns of theatlantic.com during which time the audience has tripled and traffic has grown six-fold. She also managed the development of The Atlantic's custom CMS, which consolidated three previous content management systems. Recently, she has developed a user testing framework for theatlantic.com. Prior to The Atlantic, Betsy worked at Capital One on the customer acquisition testing team, in new product development and then on the redesign of the US Card online banking site. Betsy graduated from Dickinson College with a dual major BA in International Business & Management and French. She lives in Washington, D.C.