President, DIAMOND Strategic Marketing
Fred Diamond is the president of DIAMOND Strategic Marketing and the co-founder of the Institute for Excellence in Sales. He specializes in developing vertical, product, and revenue-generating marketing strategies and execution programs for tech and professional services firms that want to accelerate their growth. His motto, “Marketing that doesn’t lead to revenue reward is a huge waste of time and money” demonstrates that marketing should be about accelerating the sales process. He has created and implemented marketing and sales programs for dozens of Software as a Service (SaaS), professional services, software, government contracting, software reselling, Internet hardware, VOIP, electronics and computer security systems companies.
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