Managing Director, Programmatic Platforms
Chip brings 23 years of diverse entrepreneurial and corporate Internet industry experience with him into his role as Director of Programmatic Platform Sales at Google. Chip has a history of successfully building new businesses in both corporate and start-up environments, and over the past 5 years has helped Google’s Programmatic Platforms business generate 10x+ growth while establishing a global presence. Before being acquired by Google in 2009, Chip was CRO at Teracent where he brought the company’s dynamic ad technology to market by guiding the business from zero to 50 customers in just a year, including such blue chip clients as HP, Overstock, Target, Best Buy, CapitalOne, American Airlines and Travelocity. Previous to overseeing Teracent’s sales, marketing and business development efforts, Chip ran Yahoo’s Global Strategic Partnership team where he was charged with accelerating the Ad Age 200’s media spend online. Chip crafted and drove the company’s research online/buy offline (ROBO) strategy that resulted in a corporate focus on digital circulars and the creation of the Yahoo Smart Ads partner program, which now supports Yahoo’s fastest growing display ad product and is projected to bring in over $200M next year in revenue. Chip and his team created new strategic relationships with partners such as Target, Best Buy, RadioShack, Wal-Mart, Intel, General Motors, Philips and American Express that focused on better targeted marketing through new products and shared data insights. Chip was also an architect of the Yahoo/eBay corporate partnership, a relationship that became the foundation of the current Yahoo Publisher Network. Chip started his career in technology in 1993 doing public relations for early Internet pioneers like Cybersource, Cybercash, Verisign and Yahoo, and landed the first Internet access product (Internet-in-a-Box) on the cover of PC Magazine as a 1994 “Product of the Year”. Chip went on to co-found Release Software and helped companies such as Hewlett-Packard and Symantec begin to use the Internet as a software distribution channel. Chip then joined Web development pioneer Organic Online and successfully sold the first e-commerce Web platforms to Starbucks, Home Depot and AutoZone before starting Fluid Ventures and running its IT Services portfolio company Fluid Design & Development as CEO. Chip received an AB in History from Stanford University and an MBA from UC-Berkeley’s Haas School of Business.