‎Senior Vice President, Marketing & Digital Media
As Playboy's Senior Vice President Marketing of Digital Media, Robin leads the marketing for this iconic brand’s newly launched digital media properties. Robin designed the social and digital marketing strategy to support the re-­‐launch of Playboy.com. Since the re-­‐launch in late Summer 2014 Playboy.com traffic grew from 5M unique visitors in July to over 20M unique visitors in December. Playboy also recently earned the recognition of Top 15 Social Brand. Before joining Playboy Robin led and created digital marketing strategy for leaders in the digital space demonstrating a proven track record of working on emerging digital platforms and translating them into meaningful business results. At Yahoo!, Robin was the Head of Social Marketing. During her tenure she built out social marketing as a key marketing channel for the Yahoo’s digital marketing mix. She worked across the teams on products and properties to integrate social strategies. In addition, while at Yahoo!, she held several roles to build advertiser and publisher relationships, with direct impact on multi-­‐million dollar revenue streams. Robin started her digital career at Netscape where she built foundation for a multi-­‐million dollar per year advertising business. Robin received her MBA from The Anderson School at University of California, Los Angeles. She has been recognized by the Internet Advertising Bureau with a Service Excellence Award for their Paid, Owned, Earned Media initiative. Robin lives in the Hollywood Hills of Los Angeles, California with her family.