Dr. Florian Heidecke is currently responsible for Key Account Management at Namics AG, a Switzerland and Germany based digital agency offering the full range of high quality professional services for e-business / e-commerce and brand management. He is leading the company's SAM program and the internal CRM initiative. Florian has previously been holding positions as Director Business Process Management and Executive Assistant to the CEO at arvato (Bertelsmann). His responsibilities included: strategic business development and process management within European HQ of video games publisher Electronic Arts and development and design of customer-specific BPO solutions in the area of online, finance and logistics. Florian Heidecke holds a doctorate in Business Engineering from the renowned University of St. Gallen (HSG). There he also led several multinational consulting projects for companies like Roche Pharmaceuticals, Airbus and EADS.