Digital Media Director
Originally from San Juan, Puerto Rico, Sylvia Cintron is a seasoned marketing professional with over 17 years of experience. She has proven herself to be an excellent manager and strategist, overseeing complex, multi-tiered teams and formulating long-term strategic account plans for B2B, B2C, and non-profit organizations. As Director of Digital Marketing at Check Into Cash, Sylvia is responsible for aggressive growth in revenue for multiple online products, as well as digitally initiated revenue for stores (more than 1,000 locations nationwide). She also manages all multi-channel efforts across SEO, paid search, email marketing, affiliate marketing, lead generation, website & landing page conversion optimization, and UX for Check Into Cash and its related brands. At the Affiliate Summit West 2013, Sylvia led a highly informative panel about the 4 M’s (Monitor, Motivate, Manage, & Mentor) of Effective Affiliate Marketing Management, her own take on successful business relationships.