Reevaluating the Role of Your Client in the Design Process

, VP of Design, Happy Cog


Web design projects can be excruciatingly complex, often fraught with hidden stakeholders, nebulous business goals, and indiscriminate design approvals—and with the explosion of Responsive Web Design, the equation has only gotten more complex. In this session, you’ll learn how to build a design process and deliverables strategy to ensure a successful engagement with your clients that keeps the communication with them open, fluid and productive.

How are we able to better predict the common hurdles that can keep our projects from becoming a success? Instead of being caught off guard when new issues arise, staying ahead of these frequent pain points can keep you focused on crafting beautiful, results-driven solutions for your clients.

In this session, Chris Cashdollar will break down the design process for Responsive Web Design to better diagnose what design artifacts work best when it comes to communicating design-thinking in the new multi-device customer landscape.

You’ll gain confidence, learn how to break down traditional client-versus-vendor roles and, ultimately, shape a course of action that equates to a successful, productive, and collaborative relationship with your clients.

3 Main Takeaways:

  1. Learn to better diagnose what type of design deliverable works best for different problems and different clients.
  2. Understand the common pitfalls that befall a Responsive Web Design project to better predict and get ahead of these issues.
  3. Reevaluate how you communicate with your clients since traditional client-vendor working relationships are no longer enough.