24. How to Make Killer Logos and Identities in the 21st Century - HDC

Speaker
Armin Vit, Principal, UnderConsideration


Description
A lot has changed since the days of Paul Rand and Saul Bass. Join Armin Vit as he takes a look at what makes for successful logos and identities in the age of multiple screens (TV, mobile, web) and multiple platforms (print, web, media). You’ll examine case studies of some of the best and worst work being done today as you learn that logos are not static, identities are flexible and brands are adaptable.
 
Focus:
  • Design Disciplines
  • Business
  • Creativity