How to Launch a Global Product yet Stay Local

9:20 am - 9:40 am

Objective: Guidance
Audience Level: Beginner/Intermediate
Session Type: Presentation

After succeeding in the existing markets and hitting saturation, companies are venturing into new markets seeking growth. While it is tempting to re-package a standard product and launch it quickly in new markets, it is far away from the reality. This presentation talks about the challenges of launching a standard product in new markets and tactics to overcome them.


, Product Manager, Amazon