A/B Testing Increases Your App Retention and Engagement

11:30 am - 11:50 am

Objective: Guidance
Audience Level: Beginner/Intermediate
Session Type: Presentation

Mobile app engagement and mobile app retention are two distinct but related metrics that are used to measure the success of an application. A/B testing is a powerful tool that measures and tracks user behavior, providing valuable input to developers who want to increase user engagement and retention. This session will dive into A/B testing, its benefits, and best practices.


, Sr. Software Engineer, Intuit