Hybridizing Your Career: Combining “Big Data” and “Small Data” as a Quantitative Researcher

9:00 am - 12:00 pm

Objective: Guidance
Audience Level: Student/Early Career
Session Type: Student Opportunity Lab

Quantitative User Experience Research is an emerging career path that draws upon diverse expertise and perspectives to positively impact user experience, illustrated by examples from the technology industry. In an interactive discussion, we will explore approaches for conducting studies that triangulate “big data” from behavioral logs with “small data” from user surveys and usability studies.


, Quantitative User Experience Researcher, Pinterest Inc.