Hybridizing Your Career: Combining Big Data and Small Data as a Quantitative Researcher10/06/2017 Objective: Guidance Quantitative User Experience Research is an emerging career path that draws upon diverse expertise and perspectives to positively impact user experience, illustrated by examples from the technology industry. In an interactive discussion, we will explore approaches for conducting studies that triangulate big data from behavioral logs with small data from user surveys and usability studies. Speaker(s)
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