Customizing the Customer Experience: Real-Time Personalized Offers and Recommendations

3:40 pm - 4:00 pm

Objective: Guidance
Audience Level: Beginner/Intermediate
Session Type: Presentation

Mining and acting on insights from user behaviors helps online retailers and other e-commerce sites compete in a changing industry landscape. In this talk, we will present a case study on building a system that learns from users’ current and past activities on a retail site and uses that information to select personalized offers that are likely to align with each user’s personal preferences.


, Program Manager, Microsoft