Improve Engagement through Push Notification Optimization

3:00 pm - 3:20 pm

Objective: Guidance
Audience Level: Beginner/Intermediate
Session Type: Presentation

In recent years, push notifications are being increasingly used by mobile apps to pro-actively grab the attention of users. This must be done with careful consideration, since notification is intrusive and over-notifying users can result in negative user experience. We will discuss how we optimize push notifications and explain our system architecture to support the optimization on notifications.


, Senior Software Engineer, LinkedIn