Disrupt: Stories as R&D


This is an amazing time to be a storyteller. The democratization of the tools to create is challenging the role of authorship as passive participants shift to willing collaborators. These are disruptive times and the next generation of social networking, social media and mobile applications is going to be driven by storytelling. Stories as R&D looks at the value of rapid prototyping, failing quickly, participatory culture and the realities of a world where story becomes a service model. Join Lance Weiler as he shares examples of how he's using Story R&D to develop new business models, richer storyworlds and build story IP that is positioned well for the 21st Century.