TrueView: Harnessing the Power of Multiple Review Sites

October 19, 2016
2:00 pm - 5:30 pm
Hall C

Track: General
Type: Posters
Level: All

Online reviews can be useful for customers, but they need to be protected from manipulation. While most studies focus on analyzing data from a single hosting site, we develop a systematic methodology to merge and evaluate reviews from multiple sites. We then identify hotels that have abnormal review patterns using single- and cross-site features and generate TrueView, a trustworthiness score.


, PhD Student, University of New Mexico