Martin Sirk
Chief Executive Officer 
ICCA – International Congress and Convention Association
The Netherlands

Martin was appointed as ICCA CEO in July 2002 after thirteen years in a variety of senior meetings-related sales and marketing positions with ICCA member companies.  For the seven years prior to that at the start of his career he worked as a leisure tourism marketing specialist with the British Tourist Authority (as VisitBritain was then known). 

He has worked in Hong Kong, the USA, the UK, and most recently in Amsterdam at ICCA Head Office, but travels extensively in all regions of the world to engage with ICCA’s membership of over 1,000 companies and organisations from 95 countries.  He has extensive experience working in national and city destination marketing organisations, congress centres, and with a leading global hotel brand, and is an acknowledged expert in the design and organisation of international congresses and the trends that are shaping the future of the meetings industry.