Definition: Owns or works for a retail store (this includes online stores). Store must sell more than one manufacturer’s product line or brand to consumers. Not applicable if you are only selling your own brand.
You do not qualify as a Retailer if you only sell one product line or brand. According to our company classifications, if your company owns the brand name on all products sold in your store, you are classified as a Manufacturer.
Acceptable forms of business proof include one of the following:
- Business License showing business function (must be a copy of the document itself)
- Product catalog
- Website that directly sells multiple branded products to an end consumer (not applicable if you only sell one product line or brand; see Manufacturer)
- Letter of Intent* (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only). Letter must indicate company name, company function, and registrant’s name. *Letter of Intent only valid for business started within the last year, may not be utilized for access to event for multiple years.