Convention Bureau Italia is the official private national promotion agency that operates in the tourism sector in order to increase business opportunities, promote Italy as a MICE destination, coordinate and represent the Italian offer and disseminate the MICE culture through proper training. Actively established in June 2014, and operational since November of the same year, CBItalia represents the main actors of the Italian MICE offer, such as local Convention Bureaus, private companies as congress centres, hotels, PCOs, DMCs and service providers.