Use this application fee for either of the Natural Products Expo events:

Before Paying Checklist

1. BEFORE YOU PAY - if your company just exhibited at Expo West 2023 or Expo East 2023, please contact your Sales Account Manager. You may be able to make your next booth reservation now. You may still also need to submit a Standards form prior to your next exhibit. Your Account Manager will provide this form to you. If you did NOT exhibit at either of these most recent events, please proceed here and pay the fee to begin your new application.

2. Ensure that your products meet our Ingredient Standards here: Ingredients Standards & Guidelines. Artificial colors, flavors, and sweeteners are prohibited. Click the link above for additional details.

3. Payment is non-refundable and does not guarantee a booth at Natural Products Expos.

4. Your application must be complete and approved by our Standards Team within 90 days. At 90 days from the submission date, your application will expire if the status is incomplete, pending, or not approved at this 90 day date. You will have to begin this process again, starting here with the application fee.

5. Once your application has been approved by our Standards Team, the application will remain active for 1 year from the submission date, at which time this application will expire. You will have the opportunity to reserve a booth during this time. After the one year date of expiration, you will have to being this process again, starting here with the application fee.

Please note: As the event date approaches, there is an increased chance of receiving slower response times from all services that assist you in exhibiting at Natural Products Expos, from the Standards team that processes your application to our vendor services for booth setup. We encourage you to apply as soon as possible before an event to avoid these types of delays or disruptions in the services we provide.

Questions? Please contact Standards@newhope.com.